Conference Buddies

Speakers/Panelists:
Drew Hubbard, Senior Linking Analyst, SEO, The Search Agency
Matt Liu, Product Manager, YouTube, Google Inc.
Jonathan Mendez, Founder and CEO, RAMP Digital
Eric Papczun, Director of Natural Search Optimization, Performics

Conference Notes/Description:

Tips and tactics for doing well with YouTube, the leading online video destination for the web and leading video search engine. YouTube content is widely distributed in search results elsewhere, including those of its owner, Google.

YouTube:

• 2nd largest Search Engine behind Google
• 4th largest web property

Video Ranking:

1. Title
2. Description
   • use complete sentences
   • avoid keyword stuffing (will be penalized)
   • descriptive, accurate & unique
3. Tags
   • avoid keyword stuffing (will be penalized)
4. Community
   • Share & distribute
   • Experiment with annotations, video responses & thumbnails
   • Avoid spamming & rating your own videos
5. Embedding Video
   • distribution = popularity = better

YouTube Insight

• Free Video Analytics Tool for anyone with a YouTube account
  1. Discover: Paid, Organic, etc. traffic
  2. Demographic statistics
  3. Paid Search
• CPC
• Only US & English Only
• Goes to video

Integrated Marketing Campaign with YouTube

• Keyword density within description
• Inbound links
• Ad Bitz video link
• Channel page to include:
  • Optimize channel & profile
  • Include keyword in channel title, tags, description
  • Include the word “Video” within the title
• Subscription
• Distribution: email, embed, embed entire page
• Landing Page for more content
• Deep branding engagement using YouTube

2 Linking Opportunities:

• Under profile picture (deep link)
• Indicate website link (domain only)
• These links are no follow links which will not help SEO but Google does see them

Annotations:

Allow cross-linking within YouTube; these links are clickable. Outside link will not be clickable.

YouTube Title = Meta Title
YouTube Description = Meta Description
YouTube Tags = Meta Keywords

Additional Optimizations:

• Upload captions, annotations, transcripts
• Brand your video with logo watermarks for additional layer of branding
• Annotations can be placed on top of video
• Include Google Map for integration into local search which is 3.3 times more likely to click through
• Include and optimize thumbnails
• Include video sitemaps

What videos can do:

• Promote demand and awareness (ie. BlendTech increase blender sales by 700%)
• Generate traffic through social media: facebook, blogs, media press around video
• Video lifetime is long: months

Jonathan Mendez’s Blog – SEM, Branding in Digital, Social Media Optimization, etc.:

http://www.optimizeandprophesize.com/

TubeMogul:

Distribute video to multiple sites.