March 6th, 2009 by Richard Lee
Utilizing Social Media and Web 2.0 to Market Your Business – Miva Merchant 2009
Utilizing Social Media and Web 2.0 to Market Your Business – Miva Merchant 2009
Speaker: Hal Lublin, President, BuzzBuilderz
Conference Notes:
- Social Media = People driven, social, collaborative
- Estimated search engine marketing spend is $11B in 2010 = SEM (Search Engine Marketing Professional)
- 65% of people feel constantly bombarded with too much marketing and advertising and consider to be out of control (Forrester)
- Average person receives 70 spam emails a day (McAfee)
- Become Part of the Community
- Physical networking is being replaced by social marketing
- Create a professional profile
- Frolleagues = colleagues who send friendship requests
- Plaxo = Professional Profile
- Facebook = Personal Profile + fan page for business
- MySpace
- Yelp = Local businesses
- LinkedIn = Professional Profile
- BLIP.fm = Music Social Network
- Seesmic = Video
- BriteKite = GeoTagging
- Flikr = photo sharing (shared to twitter and blog)
- 12seconds.tv = Video (documentally = funny)
Twitter Corporate Voice Examples:
- Better Homes and Gardens
- BHGrealestate
- WholeFoods
- TravelChannel
- Comcast Cares
A Few Twitter Tools:
Twirl, TweetDeck, SocialTool, Twengager, TwitterFeed.com (blog)
Other Social Examples:
Coke Cola Blog
AMEX Open Network (Small businesses)
Miamism.com (Miami Blog)
Reputation Management Cycles:
Profile -> Identity -> Reputation -> Trust
What are you posting and sharing:
Digg, Reddit, Delicious, StumbleUpon
Social Tips:
- Claim your handle
- Create a profile that can be replicated across several platforms
- Be Genuine
- Be Consistent
- Have Fun
- Listen & Read First
- Try things – You cannot break the Internet
Other Tools:
Checkusername.com = check if your username is taken across other social media sites
squarespace = blog service