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	<title>Conference Buddies &#187; social media</title>
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		<title>Top-Shelf SEO: Hot Topics and Trends &#8211; PubCon 2009</title>
		<link>http://conferencebuddies.com/2009/11/17/top-shelf-seo-hot-topics-and-trends-pubcon-2009/</link>
		<comments>http://conferencebuddies.com/2009/11/17/top-shelf-seo-hot-topics-and-trends-pubcon-2009/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 19:41:05 +0000</pubDate>
		<dc:creator>Richard Lee</dc:creator>
				<category><![CDATA[PubCon]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[pubcon]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO tips]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://conferencebuddies.com/?p=335</guid>
		<description><![CDATA[Some of the best SEOs in the game will be on this panel. This is an expert-level session. There will be brief coverage of on-page items such as titles, tags, text and URLs. But the focus will be on the real money of SEO: off-page criteria. Links, links, links.

<hr />
<h2>Bruce Clay:</h2>
<h3>Key Points to Linking:</h3>
<ul>
	<li>Unidirectional = inbound links</li>
	<li>Direct links = followed</li>
	<li>Aim for supplemental / complementary content sites</li>
	<li>Do NOT go for javascript links</li>
	<li>Do NOT go for flash links (at least not yet)</li>
	<li>Paid Links - should be kept under the radar</li>
</ul>]]></description>
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		</item>
		<item>
		<title>The Value of Blogs To Hospitals, New Organizations, and Industry &#8211; BlogWorld Expo 2009</title>
		<link>http://conferencebuddies.com/2009/10/23/the-value-of-blogs-to-hospitals-new-organizations-and-industry/</link>
		<comments>http://conferencebuddies.com/2009/10/23/the-value-of-blogs-to-hospitals-new-organizations-and-industry/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 20:19:28 +0000</pubDate>
		<dc:creator>Joanna Lee</dc:creator>
				<category><![CDATA[BlogWorld Expo]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogworld expo 2009]]></category>
		<category><![CDATA[smm]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://conferencebuddies.com/?p=267</guid>
		<description><![CDATA[<strong>The Value of Blogs To Hospitals, New Organizations, and Industry</strong>

<strong>Notes:</strong>
<ul>
	<li>Represent what you and your institution stands for. Why would anyone not do that?</li>
	<li>People like seeing posts of medical institutions, statistics, new medical breakthroughs</li>
	<li>Everyone else is talking about us, why aren’t we? Large Corporations might have legal &#38; regulatory constraints, but they can give out new info, respond to customers, address issues</li>
</ul>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>State of the Medical Blogosphere &#8211; BlogWorld Expo 2009</title>
		<link>http://conferencebuddies.com/2009/10/23/state-of-the-medical-blogosphere-blogworld-expo-2009/</link>
		<comments>http://conferencebuddies.com/2009/10/23/state-of-the-medical-blogosphere-blogworld-expo-2009/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 18:44:49 +0000</pubDate>
		<dc:creator>Joanna Lee</dc:creator>
				<category><![CDATA[BlogWorld Expo]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogworld expo 2009]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://conferencebuddies.com/?p=264</guid>
		<description><![CDATA[<strong>State of the Medical Blogosphere</strong>

<strong>Speakers:</strong> Kerri Morrone Sparling: www.sixuntilme.com
Kevin Pho: www.kevinmd.com
Nicholas Genes: www.medgadget.com, www.blogborygmi.com
Kim McAllister: www.emergiblog.com
10/15/2009, 9:45am - 10:45am
<h3>Evolution of the Medical Blogosphere</h3>
<ul>
	<li>60% of patients use the internet as their first source of information</li>
	<li>Doctors need to get on board to connect with their patients, answer questions about medical news and new medical info</li>
	<li>Patients are blogging about their experiences as a way to find other people like them</li>
	<li>People are leaving the Blogosphere due to privacy and employer issues</li>
</ul>]]></description>
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		</item>
		<item>
		<title>How Twits Lay Golden Eggs: The Art of Social Engagement for Business &#8211; BlogWorld Expo 2009</title>
		<link>http://conferencebuddies.com/2009/10/23/how-twits-lay-golden-eggs-the-art-of-social-engagement-for-business-blogworld-expo-2009/</link>
		<comments>http://conferencebuddies.com/2009/10/23/how-twits-lay-golden-eggs-the-art-of-social-engagement-for-business-blogworld-expo-2009/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 18:27:21 +0000</pubDate>
		<dc:creator>Joanna Lee</dc:creator>
				<category><![CDATA[BlogWorld Expo]]></category>
		<category><![CDATA[blogworld expo 2009]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://conferencebuddies.com/?p=255</guid>
		<description><![CDATA[<strong>How Twits Lay Golden Eggs:
The Art of Social Engagement for Business</strong>

<strong>Speakers: </strong>Nicole Nicolay, “Nic Nic“, author: Twitter for Real Estate Twits
Jodee Rich, @wing dude, peoplebrowser.com/wingdude
Chris Brogan, President, New Marketing Labs
Nick Halstead, @nickhalstead, Tweet Meme
Laura Fitton, @pistachio, author: Twitter for Dummies
10/17/2009, 4:15 - 5:15pm
<h3>Key Twitter Tips and Advice:</h3>
<ul>
	<li>Put a link to your site on Twitter, put your Twitter on your site so people know that your Twitter account is authentic (one forty.com)</li>
	<li>Look to see what your competitors are doing, see who is following them. Research keywords in Twitter, see who comes up.</li>
	<li>Always follow people back, or they’ll get mad at you</li>
	<li>Listen, learn, care, serve.</li>
	<li>Google: Grow Bigger Ears. Use search.twitter.com</li>
	<li>Use seesmic.com or TweetDeck to manage your account</li>
	<li>If you keep seeing the same question to you more than once, don’t keep tweeting the answer, post the answer on your website under your FAQ</li>
</ul>]]></description>
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		</item>
		<item>
		<title>Building A Sustainable Online Community: ChicagoNow &#8211; BlogWorld Expo 2009</title>
		<link>http://conferencebuddies.com/2009/10/23/building-a-sustainable-online-community-chicagonow-blogworld-expo-2009/</link>
		<comments>http://conferencebuddies.com/2009/10/23/building-a-sustainable-online-community-chicagonow-blogworld-expo-2009/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 18:19:23 +0000</pubDate>
		<dc:creator>Joanna Lee</dc:creator>
				<category><![CDATA[BlogWorld Expo]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogworld expo 2009]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://conferencebuddies.com/?p=251</guid>
		<description><![CDATA[<strong>Building A Sustainable Online Community: ChicagoNow</strong>

<strong>Speaker: </strong>Tracy Samantha Schmidt
10/16/2009, 3pm – 3:30pm

Tracy Samantha Schmidt wrote for Time magazine. They wanted her to get a student eyewitness at the Virginia Tech shooting. She reached out to people through the Virginia Tech group on Facebook and found a survivor. She beat out 800 other journalists to get an exclusive interview. She believes in using social media to get facts and to reach people.]]></description>
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		<slash:comments>0</slash:comments>
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