Conference Buddies » Social Marketing

Social Media ROI: What, How, Why – BlogWorld Expo 2009

Richard Lee — Fri, 16 Oct 2009 19:24:55 +0000

Social Media ROI: What, How, Why Panelist(s): Rob Hahn, Jim Marks, Sherry Chris, Mike Simonsen, Dan Green @mikesimonsen @BHGRE_Sherry @jimmarks @mortgagereports

What is an ROI?

Traditional ROI = Return on Investment Social Media ROI = Return on Influence ROI is a measure on traffic, clicks, and dollars. The basics of ROI is that, how much money you put in is how much you get in return. It can be summed up as such:

Time invested and sphere of influence put into Social Media => Return on Influence => Return on Investment

Social Media & Search Marketing: Not The Same Old Stuff – SMX Advanced 2009

Richard Lee — Wed, 03 Jun 2009 16:58:48 +0000

Think social media has nothing to do with search? Think again. QDF = Query Deserved Freshness

Social Signals (What are the signals?)

Engagement
Methods and systems for personalized network searching
Relevancy Feedback Indicators
Upstream and Downstream data (where you go)
User Reviews (how people rate things)

Drive Early Traffic from Twitter

Plan out your campaign
Utilize well crafted DMs
Engage Top Users
Track via Query String Paramenters
Add Retweet Capabilities to the page (add retweet badges)
Control the bookmarking of your site (Delicious)
Increase use of site (javascript)
Add Engagement Points (i.e. video, voting, widgets, quizzes, review)

GetDigital! Shelly Palmer’s Digital Power User Boot Camp – Ad:tech 2009

Stephanie Chan — Thu, 23 Apr 2009 20:30:29 +0000

SESSION LEADER: Shelly Palmer, Managing Director, Advanced Media Ventures Propagate your intellectual property = more value Currency/Value: self-selected groups (subscribers) attention passion fame intention (Google profits from visitors intention to find/search) respect things that make your quality of life better Translate Value Into Wealth The speed of information is directly related to economic wealth Social [...]

Master Class Workshop: Designing for Conversation – Ad:tech 2009

Stephanie Chan — Thu, 23 Apr 2009 01:15:12 +0000

SESSION LEADER: Paul Pangaro, Ph.D., Co-Founder and CTO, CyberneticLifestyles.com Conversational Marketing/Media How do we design for conversation? By Applying Cybernetics: Science of “getting what you want” Helps us to understand, navigate & regulate complex systems encompasses individual, social & technical aspects includes a branch called “conversation theory” What are the goals? How do we measure [...]

Master Class Workshop: Kick-Ass Creative – Left Coast Style – Ad:tech 2009

Stephanie Chan — Thu, 23 Apr 2009 00:00:12 +0000

SESSION LEADER: Conor Brady, Chief Creative Officer, Organic SESSION PARTICIPANTS: Niels Aillaud, Senior Manager Digital Marketing, LG Electronics Scott Briskman, VP, Executive Creative Director, Agency.com San Francisco Jared Cluff, VP, User Acquisition, Ask.com John Rabasa, Executive VP, Managing Director, Publicis Modem West Markets are conversations, but make sure you are invited Social Media is about [...]