Conference Buddies » SEO http://conferencebuddies.com Wed, 19 May 2010 20:29:59 +0000 en hourly 1 http://wordpress.org/?v=3.0 Mega Site SEO – PubCon 2009 http://conferencebuddies.com/2009/11/18/mega-site-seo-pubcon-2009/ http://conferencebuddies.com/2009/11/18/mega-site-seo-pubcon-2009/#comments Wed, 18 Nov 2009 18:40:14 +0000 Richard Lee http://conferencebuddies.com/?p=347

Melanie Mitchell @melaniemitchell

Link building, content, on-site, technical

Understand Your Site Strategy

  • What are your goals?
  • Keyword research - specificity wins
  • Create a spreadsheet
    • Keywords
    • Destination URL
    • Avoid page competition
]]> http://conferencebuddies.com/2009/11/18/mega-site-seo-pubcon-2009/feed/ 1 SEO Design & Organic Site Structure – PubCon 2009 http://conferencebuddies.com/2009/11/18/seo-design-organic-site-structure-pubcon-2009/ http://conferencebuddies.com/2009/11/18/seo-design-organic-site-structure-pubcon-2009/#comments Wed, 18 Nov 2009 18:09:57 +0000 Richard Lee http://conferencebuddies.com/?p=345

Ted Ulle @TedUlle

Don't Build a Franken-Site!

Top Priority:

Your Marketing Goals! (even before keyword research)

  • Optimize your keyword selection process
  • Menu Labels & Navigation
  • Content and Sales Copy
  • Conversions
]]> http://conferencebuddies.com/2009/11/18/seo-design-organic-site-structure-pubcon-2009/feed/ 1 How Do You Optimize For Universal and Personal Search? – PubCon 2009 http://conferencebuddies.com/2009/11/18/how-do-you-optimize-for-universal-and-personal-search-pubcon-2009/ http://conferencebuddies.com/2009/11/18/how-do-you-optimize-for-universal-and-personal-search-pubcon-2009/#comments Wed, 18 Nov 2009 17:01:54 +0000 Richard Lee http://conferencebuddies.com/?p=338

Amanda Watlington @amandaw

Clues from News Articles:

  • Focus is on scale
  • Better local, such as more UK sites in UK results
  • Fresher and faster results
]]> http://conferencebuddies.com/2009/11/18/how-do-you-optimize-for-universal-and-personal-search-pubcon-2009/feed/ 0 Top-Shelf SEO: Hot Topics and Trends – PubCon 2009 http://conferencebuddies.com/2009/11/17/top-shelf-seo-hot-topics-and-trends-pubcon-2009/ http://conferencebuddies.com/2009/11/17/top-shelf-seo-hot-topics-and-trends-pubcon-2009/#comments Tue, 17 Nov 2009 19:41:05 +0000 Richard Lee http://conferencebuddies.com/?p=335

Bruce Clay:

Key Points to Linking:

  • Unidirectional = inbound links
  • Direct links = followed
  • Aim for supplemental / complementary content sites
  • Do NOT go for javascript links
  • Do NOT go for flash links (at least not yet)
  • Paid Links - should be kept under the radar
]]> http://conferencebuddies.com/2009/11/17/top-shelf-seo-hot-topics-and-trends-pubcon-2009/feed/ 1 In-House SEO – PubCon 2009 http://conferencebuddies.com/2009/11/17/in-house-seo-pubcon-2009/ http://conferencebuddies.com/2009/11/17/in-house-seo-pubcon-2009/#comments Tue, 17 Nov 2009 19:22:44 +0000 Richard Lee http://conferencebuddies.com/?p=332

Chris Hooley, Owner, MCP Media, @ChrisHooley

Key Areas for Scheduling Work Flow:

  • Content generation schedules
  • Content distrubtion schedules
  • Time link acquisition goals
  • Room for "emergencies"
  • Getting SEO involved in inter-department duties
  • Approval Processes
  • Incentives
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