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	<title>Conference Buddies &#187; SEO tips</title>
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		<title>Top-Shelf SEO: Hot Topics and Trends &#8211; PubCon 2009</title>
		<link>http://conferencebuddies.com/2009/11/17/top-shelf-seo-hot-topics-and-trends-pubcon-2009/</link>
		<comments>http://conferencebuddies.com/2009/11/17/top-shelf-seo-hot-topics-and-trends-pubcon-2009/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 19:41:05 +0000</pubDate>
		<dc:creator>Richard Lee</dc:creator>
				<category><![CDATA[PubCon]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[pubcon]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO tips]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://conferencebuddies.com/?p=335</guid>
		<description><![CDATA[Some of the best SEOs in the game will be on this panel. This is an expert-level session. There will be brief coverage of on-page items such as titles, tags, text and URLs. But the focus will be on the real money of SEO: off-page criteria. Links, links, links.

<hr />
<h2>Bruce Clay:</h2>
<h3>Key Points to Linking:</h3>
<ul>
	<li>Unidirectional = inbound links</li>
	<li>Direct links = followed</li>
	<li>Aim for supplemental / complementary content sites</li>
	<li>Do NOT go for javascript links</li>
	<li>Do NOT go for flash links (at least not yet)</li>
	<li>Paid Links - should be kept under the radar</li>
</ul>]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>In-House SEO &#8211; PubCon 2009</title>
		<link>http://conferencebuddies.com/2009/11/17/in-house-seo-pubcon-2009/</link>
		<comments>http://conferencebuddies.com/2009/11/17/in-house-seo-pubcon-2009/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 19:22:44 +0000</pubDate>
		<dc:creator>Richard Lee</dc:creator>
				<category><![CDATA[PubCon]]></category>
		<category><![CDATA[pubcon]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO basics]]></category>
		<category><![CDATA[SEO tips]]></category>

		<guid isPermaLink="false">http://conferencebuddies.com/?p=332</guid>
		<description><![CDATA[If you have a do-it-yourself attitude, then you're probably relying on your own skills for your site SEO. Our panelists are veteran in-house search engine optimizers, and will reveal the best tips, tools and techniques for doing SEO in house. Learn all about the challenges and complications that might arise and the best way to deal with them in order to meet your SEO goals.

<hr />
<h2><a href="http://www.pubcon.com/bios/chris_hooley.htm"><em>Chris Hooley</em></a><em>, Owner, MCP Media, </em>@ChrisHooley</h2>
<h3>Key Areas for Scheduling Work Flow:</h3>
<ul>
	<li>Content generation schedules</li>
	<li>Content distrubtion schedules</li>
	<li>Time link acquisition goals</li>
	<li>Room for "emergencies"</li>
	<li>Getting SEO involved in inter-department duties</li>
	<li>Approval Processes</li>
	<li>Incentives</li>
</ul>]]></description>
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		</item>
		<item>
		<title>SEO/SEM &#8211; BlogWorld Expo 2009</title>
		<link>http://conferencebuddies.com/2009/10/23/seosem-blogworld-expo-2009/</link>
		<comments>http://conferencebuddies.com/2009/10/23/seosem-blogworld-expo-2009/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 18:37:36 +0000</pubDate>
		<dc:creator>Joanna Lee</dc:creator>
				<category><![CDATA[BlogWorld Expo]]></category>
		<category><![CDATA[blogworld expo 2009]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEM tips]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO tips]]></category>

		<guid isPermaLink="false">http://conferencebuddies.com/?p=262</guid>
		<description><![CDATA[<strong>SEO/SEM</strong>

<strong>Speakers: </strong>Rhea Drysale: Outspoken Media
Stephen Spencer: Net Concepts
Brett Tabke: WebmasterWorld, PubCon
10/16/2009, 4pm - 5pm
<h3>SEO/SEM Tools</h3>
<ul>
	<li>seo-browser.com: scans websites for SEO content. Tells you what type of redirect it is.</li>
	<li>Yahoo Site Explorer: free tool, log in to get comprehensive data, exclude internal links, only inbound links from other sites, lists not all, but most of your inbound links</li>
	<li>getlisted.org to claim your business on several local search engines &#38; see how your business is listed at Google, Yahoo, and other top local search engines</li>
</ul>]]></description>
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		<item>
		<title>Conducting An SEO Audit To Troubleshoot Problems &amp; Tune-Up Performance</title>
		<link>http://conferencebuddies.com/2009/06/04/conducting-an-seo-audit-to-troubleshoot-problems-tune-up-performance/</link>
		<comments>http://conferencebuddies.com/2009/06/04/conducting-an-seo-audit-to-troubleshoot-problems-tune-up-performance/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 17:55:00 +0000</pubDate>
		<dc:creator>Richard Lee</dc:creator>
				<category><![CDATA[Search Marketing Expo (SMX)]]></category>
		<category><![CDATA[SEO tips]]></category>

		<guid isPermaLink="false">http://conferencebuddies.com/?p=120</guid>
		<description><![CDATA[Has something gone wrong with your organic search engine traffic? An SEO audit might be in order. This session covers how to conduct an efficient audit that troubleshoots real problems, rather than taking you down blind alleys. It also helps you reassess your current SEO efforts for areas that can be tweaked and improved.]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Search Engine Optimization 301 &#8211; Miva Merchant 2009</title>
		<link>http://conferencebuddies.com/2009/03/06/search-engine-optimization-301-miva-merchant-2009/</link>
		<comments>http://conferencebuddies.com/2009/03/06/search-engine-optimization-301-miva-merchant-2009/#comments</comments>
		<pubDate>Sat, 07 Mar 2009 01:15:03 +0000</pubDate>
		<dc:creator>Richard Lee</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO keyword research]]></category>
		<category><![CDATA[SEO tips]]></category>

		<guid isPermaLink="false">http://conferencebuddies.com/?p=102</guid>
		<description><![CDATA[<strong style="font-weight: bold;">Search Engine Optimization 301 - Miva Merchant 2009</strong>

<strong style="font-weight: bold;"> Speakers:</strong>
Nikki Patrick, Tampa-SEO.com
Gillian Muessig, SEOMoz.org
<hr /> 
 
<h3>Inner Linking for SEO success</h3>
Nikki Patrick
Nikki@Tampa-SEO.com

<strong style="font-weight: bold;">If Content is King then Linking is Queen</strong>

Inner linking is taking keyword rich text and linking to to another page on your site with the content of your website. This allows the Search Engine spider to easily spider all the pages of your site.

Don't over do it! You want to add a few links withi the content of each page that link to other pages that may be related.  Only do this if it makes sense.

Google doesn't like to see more than 100 links per page, including your navigation.]]></description>
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