March 6th, 2009 by Richard Lee
Search Engine Optimization 301 – Miva Merchant 2009
Search Engine Optimization 301 – Miva Merchant 2009
Speakers:
Nikki Patrick, Tampa-SEO.com
Gillian Muessig, SEOMoz.org
Inner Linking for SEO success
Nikki Patrick
Nikki@Tampa-SEO.com
If Content is King then Linking is Queen
Inner linking is taking keyword rich text and linking to to another page on your site with the content of your website. This allows the Search Engine spider to easily spider all the pages of your site.
Don’t over do it! You want to add a few links withi the content of each page that link to other pages that may be related. Only do this if it makes sense.
Google doesn’t like to see more than 100 links per page, including your navigation.
Inner Linking:
- Search engines place more value on links within the content than links from your navigation
- Use the bold tag around your anchor text to add value to the link, do not style it in the CSS. Don’t overdue it on the same keyword.
- Your home page should have links to category pages to push link juice to them.
Add a SEO friendly site map to your website. Use both HTML and XML
www.xml-sitemaps.com
www.sitemappro.com
A well structured inner linking campaign will give you those indented listing in the SERP’s as well as the internal pages
Page Sculpting
Page sculpting is the art of pushing link juice or value to certain pages of your site for increased rankings. Each link is assigned a certain amount of value.
The search engines don’t need to index every page of your site. Add the rel=”nofollow” tag inside of a link if you don’t want the search engine spiders to follow it.
You want to “nofollow: pages like
- shopping cart, checkout pages
- abous us, contact us, company info
You DO want to follow category pages, product pages, resource pages, affiliate pages, and the home page
You can also add rel=”follow” to tell the spiders to follow those links
Be careful when page sculpting. It is an advanced technique that can hurt your rankings if not done correctly.
SEO Tip: Use the no follow tag for “more info” link and buttons to give more link juice for keyword rich anchor text
Advanced Linkbuilding
So Juicy, You’ll Need a Napkin!
Gillian Muessig
SEOMoz.org
Pull Marketing
Push Marketing (Ads to your website)
Mold the two
How to perform searches that will result in high quality link acquisition targets:
The Obvious:
Seek permutations of keywords from top 100 ranking sites:
snowboard equipment (with quotes, no quotes, etc.)
Reciprocal Linking Tactic that Works
- Email sites or people you want to trade links with
- Offer to link to a piece of conte on their website an articel a grpph a tool a blog post
- In exchange, ask them to find something they like about your website,
- Write something review to them and visa versa
Creating a mobile stylesheet has more than just usability benefits. There are hundres of directories on the webs that list mobile/PDA-friendly websites
Image links on Steroids
Use a CSS image replacement so the link looks like HTML
Tickle the Blogger
- Compel bloggers
- Comment
- Write about them, then alert them
Unbelievable link sources:
Certain blog sections at Amazon
Check out pages examples on Amazon like:
- Jennifer Wilson Witch Books
- Blogging with MSN Saces
- How to Profit from Art