Conference Buddies » SEO basics http://conferencebuddies.com Fri, 12 Nov 2010 17:55:00 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 In-House SEO – PubCon 2009 http://conferencebuddies.com/2009/11/17/in-house-seo-pubcon-2009/ http://conferencebuddies.com/2009/11/17/in-house-seo-pubcon-2009/#comments Tue, 17 Nov 2009 19:22:44 +0000 Richard Lee http://conferencebuddies.com/?p=332

Chris Hooley, Owner, MCP Media, @ChrisHooley

Key Areas for Scheduling Work Flow:

  • Content generation schedules
  • Content distrubtion schedules
  • Time link acquisition goals
  • Room for "emergencies"
  • Getting SEO involved in inter-department duties
  • Approval Processes
  • Incentives
]]> http://conferencebuddies.com/2009/11/17/in-house-seo-pubcon-2009/feed/ 0 Introduction to SEO – Miva Merchant 2009 http://conferencebuddies.com/2009/02/27/introduction-to-seo-miva-merchant-2009/ http://conferencebuddies.com/2009/02/27/introduction-to-seo-miva-merchant-2009/#comments Sat, 28 Feb 2009 00:45:09 +0000 Richard Lee http://conferencebuddies.com/?p=98 Introduction to SEO - Miva Merchant 2009 Speaker: Mark Simon, Miva Merchant

Conference Notes/Descriptions:

I. How Search Engines Rank Pages

  • Search Engine Rank Pages Not Websites
  • What the Search Engines evaluate (Ranking Factors)
  • Title
  • Description (keyword and selling tool)
  • Headline (Header tags, 6 tags, 1 to 6)
  • Body Text (Write for your customers, write to convert, then plug in keywords later)
  • Anchor Text (keyword vote for that page)
  • Links
  • File names
  • Keyword
]]> http://conferencebuddies.com/2009/02/27/introduction-to-seo-miva-merchant-2009/feed/ 0 Search Engine Optimization – Get Found Online or Get Left Behind http://conferencebuddies.com/2008/10/02/search-engine-optimization-%e2%80%93-get-found-online-or-get-left-behind/ http://conferencebuddies.com/2008/10/02/search-engine-optimization-%e2%80%93-get-found-online-or-get-left-behind/#comments Thu, 02 Oct 2008 17:23:09 +0000 Ted Truong http://conferencebuddies.com/?p=78 5 Key Elements for SEO
  1. Build Content
  2. Build Inbound Links
  3. Launch PPC Campaigns
  4. Measure results
  5. Maintain and update the site continually

Key On-page Factors

  1. Title tags
  2. Meta Description
  3. Meta Keywords (not high weighted but should still include)
  4. Headlines
  5. Body copy
]]> http://conferencebuddies.com/2008/10/02/search-engine-optimization-%e2%80%93-get-found-online-or-get-left-behind/feed/ 0