Conference Buddies » SEM http://conferencebuddies.com Fri, 12 Nov 2010 17:55:00 +0000 en hourly 1 http://wordpress.org/?v=3.3 Why Blogs are your #1 Search Marketing Tool – BlogWorld Expo 2009 http://conferencebuddies.com/2009/10/23/why-blogs-are-your-1-search-marketing-tool-blogworld-expo-2009/ http://conferencebuddies.com/2009/10/23/why-blogs-are-your-1-search-marketing-tool-blogworld-expo-2009/#comments Fri, 23 Oct 2009 20:43:13 +0000 Joanna Lee http://conferencebuddies.com/?p=277 Why Blogs are your #1 Search Marketing Tool Speaker: Chris Baggott, Compendium Blogware 10/15/2009, 11am - 12pm Notes:
  • Blogging is the number one corporate focus. It is the fastest growing corporate initiative
  • Blogging is a great way to get out information (to searchers)
  • The goal is to get more first time searchers
  • comScore: 43% more searches this year than last year
  • Search is a way to find a solution to your problems
  • Companies that have blogs have 55% more visitors to their website, with 97% more traffic to inbound links
]]> http://conferencebuddies.com/2009/10/23/why-blogs-are-your-1-search-marketing-tool-blogworld-expo-2009/feed/ 0 SEO/SEM – BlogWorld Expo 2009 http://conferencebuddies.com/2009/10/23/seosem-blogworld-expo-2009/ http://conferencebuddies.com/2009/10/23/seosem-blogworld-expo-2009/#comments Fri, 23 Oct 2009 18:37:36 +0000 Joanna Lee http://conferencebuddies.com/?p=262 SEO/SEM Speakers: Rhea Drysale: Outspoken Media Stephen Spencer: Net Concepts Brett Tabke: WebmasterWorld, PubCon 10/16/2009, 4pm - 5pm

SEO/SEM Tools

  • seo-browser.com: scans websites for SEO content. Tells you what type of redirect it is.
  • Yahoo Site Explorer: free tool, log in to get comprehensive data, exclude internal links, only inbound links from other sites, lists not all, but most of your inbound links
  • getlisted.org to claim your business on several local search engines & see how your business is listed at Google, Yahoo, and other top local search engines
]]> http://conferencebuddies.com/2009/10/23/seosem-blogworld-expo-2009/feed/ 0 SMX @ AD:TECH – Trends & Developments In Search Marketing http://conferencebuddies.com/2009/04/22/smx-adtech-trends-developments-in-search-marketing/ http://conferencebuddies.com/2009/04/22/smx-adtech-trends-developments-in-search-marketing/#comments Wed, 22 Apr 2009 22:09:54 +0000 Richard Lee http://conferencebuddies.com/?p=112 MODERATOR: Danny Sullivan, Editor-in-Chief, SearchEngineLand.com PRESENTERS: Dana Todd, CMO, Newsfoce, Inc. Jeffrey Pruitt, Advisor, iCrossing Sandor Marik, Direcor of Marketing, Conde Nast Digital Jim McDonald, Senior Manager, Search and CRM, Match.com
  • Search is an Always-on Network
  • The Market Opportunity
  • Search (SEM) is a $13.5B market (88% paid search, 11% seo, 1% other)
  • 75% of Advertisers track performance, 25% track brand impact
  • Sempo + emarketer: Online Advertising = $40B market
  • DAO = Digital Asset Optimization, not just SEO
  • Search = Social as well
]]> http://conferencebuddies.com/2009/04/22/smx-adtech-trends-developments-in-search-marketing/feed/ 0 Introduction to SEO – Miva Merchant 2009 http://conferencebuddies.com/2009/02/27/introduction-to-seo-miva-merchant-2009/ http://conferencebuddies.com/2009/02/27/introduction-to-seo-miva-merchant-2009/#comments Sat, 28 Feb 2009 00:45:09 +0000 Richard Lee http://conferencebuddies.com/?p=98 Introduction to SEO - Miva Merchant 2009 Speaker: Mark Simon, Miva Merchant

Conference Notes/Descriptions:

I. How Search Engines Rank Pages

  • Search Engine Rank Pages Not Websites
  • What the Search Engines evaluate (Ranking Factors)
  • Title
  • Description (keyword and selling tool)
  • Headline (Header tags, 6 tags, 1 to 6)
  • Body Text (Write for your customers, write to convert, then plug in keywords later)
  • Anchor Text (keyword vote for that page)
  • Links
  • File names
  • Keyword
]]> http://conferencebuddies.com/2009/02/27/introduction-to-seo-miva-merchant-2009/feed/ 0 Advanced Keyword Research Tactics – SMX West 2009 http://conferencebuddies.com/2009/02/12/advanced-keyword-research-tactics-smx-west-2009/ http://conferencebuddies.com/2009/02/12/advanced-keyword-research-tactics-smx-west-2009/#comments Fri, 13 Feb 2009 01:21:09 +0000 Ted Truong http://conferencebuddies.com/?p=92
  • 1.0 was search keyword by volume. Now we have grown past 1.0 to look at navigational query searches and demographic searches.
  • Good tools to keep in mind: Google Ad Planner, MS AD Intelligence, and Yahoo Buss Index
  • Leverage your Site Search for keyword source
  • Google organic is also a great keyword source
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