Conference Buddies » search marketing http://conferencebuddies.com Fri, 12 Nov 2010 17:55:00 +0000 en hourly 1 http://wordpress.org/?v=3.3 SMX @ AD:TECH – Trends & Developments In Search Marketing http://conferencebuddies.com/2009/04/22/smx-adtech-trends-developments-in-search-marketing/ http://conferencebuddies.com/2009/04/22/smx-adtech-trends-developments-in-search-marketing/#comments Wed, 22 Apr 2009 22:09:54 +0000 Richard Lee http://conferencebuddies.com/?p=112 MODERATOR: Danny Sullivan, Editor-in-Chief, SearchEngineLand.com PRESENTERS: Dana Todd, CMO, Newsfoce, Inc. Jeffrey Pruitt, Advisor, iCrossing Sandor Marik, Direcor of Marketing, Conde Nast Digital Jim McDonald, Senior Manager, Search and CRM, Match.com
  • Search is an Always-on Network
  • The Market Opportunity
  • Search (SEM) is a $13.5B market (88% paid search, 11% seo, 1% other)
  • 75% of Advertisers track performance, 25% track brand impact
  • Sempo + emarketer: Online Advertising = $40B market
  • DAO = Digital Asset Optimization, not just SEO
  • Search = Social as well
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