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	<title>Conference Buddies &#187; Search Marketing Expo (SMX)</title>
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		<title>Conducting An SEO Audit To Troubleshoot Problems &amp; Tune-Up Performance</title>
		<link>http://conferencebuddies.com/2009/06/04/conducting-an-seo-audit-to-troubleshoot-problems-tune-up-performance/</link>
		<comments>http://conferencebuddies.com/2009/06/04/conducting-an-seo-audit-to-troubleshoot-problems-tune-up-performance/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 17:55:00 +0000</pubDate>
		<dc:creator>Richard Lee</dc:creator>
				<category><![CDATA[Search Marketing Expo (SMX)]]></category>
		<category><![CDATA[SEO tips]]></category>

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		<description><![CDATA[Has something gone wrong with your organic search engine traffic? An SEO audit might be in order. This session covers how to conduct an efficient audit that troubleshoots real problems, rather than taking you down blind alleys. It also helps you reassess your current SEO efforts for areas that can be tweaked and improved.]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Keynote Q&amp;A: Dr. Qi Lu, President, Online Services Division, Microsoft</title>
		<link>http://conferencebuddies.com/2009/06/04/keynote-qa-dr-qi-lu-president-online-services-division-microsoft/</link>
		<comments>http://conferencebuddies.com/2009/06/04/keynote-qa-dr-qi-lu-president-online-services-division-microsoft/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 17:51:24 +0000</pubDate>
		<dc:creator>Richard Lee</dc:creator>
				<category><![CDATA[Search Marketing Expo (SMX)]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[microsoft]]></category>

		<guid isPermaLink="false">http://conferencebuddies.com/?p=119</guid>
		<description><![CDATA[Dr. Qi Lu took the helm of Microsoft's search efforts in January. Now six months into his new role, during this keynote Q&#038;A with Search Engine Land editor-in-chief Danny Sullivan, Lu shares in this some of the changes that have been made to Microsoft Live Search and where the company intends to head in the search space.]]></description>
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		<title>You&amp;A With Matt Cutts</title>
		<link>http://conferencebuddies.com/2009/06/03/youa-with-matt-cutts/</link>
		<comments>http://conferencebuddies.com/2009/06/03/youa-with-matt-cutts/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 17:40:37 +0000</pubDate>
		<dc:creator>Richard Lee</dc:creator>
				<category><![CDATA[Search Marketing Expo (SMX)]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://conferencebuddies.com/?p=118</guid>
		<description><![CDATA[What's a You&#38;A? That's where you, the audience, put your questions directly to the head of Google's web spam team, Matt Cutts. As an engineer in search quality, Matt's been dealing with webmaster issues for Google since 2000 and is well known to many advanced search marketers from his blog and public speaking.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Beyond The Usual Link Building</title>
		<link>http://conferencebuddies.com/2009/06/03/beyond-the-usual-link-building/</link>
		<comments>http://conferencebuddies.com/2009/06/03/beyond-the-usual-link-building/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 17:32:31 +0000</pubDate>
		<dc:creator>Richard Lee</dc:creator>
				<category><![CDATA[Search Marketing Expo (SMX)]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://conferencebuddies.com/?p=117</guid>
		<description><![CDATA[Links still rule as a major factor in helping pages rank well. You know all the obvious link building tips such as directories and forums. This session goes off-the-beaten path with ideas on how to find important, trusted, and relevant linking opportunities you might be overlooking.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>SEO Ranking Factors In 2009</title>
		<link>http://conferencebuddies.com/2009/06/03/seo-ranking-factors-in-2009/</link>
		<comments>http://conferencebuddies.com/2009/06/03/seo-ranking-factors-in-2009/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 17:25:47 +0000</pubDate>
		<dc:creator>Richard Lee</dc:creator>
				<category><![CDATA[Search Marketing Expo (SMX)]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://conferencebuddies.com/?p=116</guid>
		<description><![CDATA[<ul>
	<li>How much does that H1 tag really matter, versus the number of links pointing at a domain?</li>
	<li>Do "authority" sites always have an advantage over other sites with less reputation?</li>
	<li>Is brand recognition now a bigger issue?</li>
</ul>
This session looks at on-the-page and off-the-page factors that influence web search, to understand what remains useful and what new signals are growing in importance.]]></description>
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