Conference Buddies » Search Engine Marketing http://conferencebuddies.com Fri, 12 Nov 2010 17:55:00 +0000 en hourly 1 http://wordpress.org/?v=3.3 How Do You Optimize For Universal and Personal Search? – PubCon 2009 http://conferencebuddies.com/2009/11/18/how-do-you-optimize-for-universal-and-personal-search-pubcon-2009/ http://conferencebuddies.com/2009/11/18/how-do-you-optimize-for-universal-and-personal-search-pubcon-2009/#comments Wed, 18 Nov 2009 17:01:54 +0000 Richard Lee http://conferencebuddies.com/?p=338

Amanda Watlington @amandaw

Clues from News Articles:

  • Focus is on scale
  • Better local, such as more UK sites in UK results
  • Fresher and faster results
]]> http://conferencebuddies.com/2009/11/18/how-do-you-optimize-for-universal-and-personal-search-pubcon-2009/feed/ 0 Why Blogs are your #1 Search Marketing Tool – BlogWorld Expo 2009 http://conferencebuddies.com/2009/10/23/why-blogs-are-your-1-search-marketing-tool-blogworld-expo-2009/ http://conferencebuddies.com/2009/10/23/why-blogs-are-your-1-search-marketing-tool-blogworld-expo-2009/#comments Fri, 23 Oct 2009 20:43:13 +0000 Joanna Lee http://conferencebuddies.com/?p=277 Why Blogs are your #1 Search Marketing Tool Speaker: Chris Baggott, Compendium Blogware 10/15/2009, 11am - 12pm Notes:
  • Blogging is the number one corporate focus. It is the fastest growing corporate initiative
  • Blogging is a great way to get out information (to searchers)
  • The goal is to get more first time searchers
  • comScore: 43% more searches this year than last year
  • Search is a way to find a solution to your problems
  • Companies that have blogs have 55% more visitors to their website, with 97% more traffic to inbound links
]]> http://conferencebuddies.com/2009/10/23/why-blogs-are-your-1-search-marketing-tool-blogworld-expo-2009/feed/ 0 SEO/SEM – BlogWorld Expo 2009 http://conferencebuddies.com/2009/10/23/seosem-blogworld-expo-2009/ http://conferencebuddies.com/2009/10/23/seosem-blogworld-expo-2009/#comments Fri, 23 Oct 2009 18:37:36 +0000 Joanna Lee http://conferencebuddies.com/?p=262 SEO/SEM Speakers: Rhea Drysale: Outspoken Media Stephen Spencer: Net Concepts Brett Tabke: WebmasterWorld, PubCon 10/16/2009, 4pm - 5pm

SEO/SEM Tools

  • seo-browser.com: scans websites for SEO content. Tells you what type of redirect it is.
  • Yahoo Site Explorer: free tool, log in to get comprehensive data, exclude internal links, only inbound links from other sites, lists not all, but most of your inbound links
  • getlisted.org to claim your business on several local search engines & see how your business is listed at Google, Yahoo, and other top local search engines
]]> http://conferencebuddies.com/2009/10/23/seosem-blogworld-expo-2009/feed/ 0 Beyond The Usual Link Building http://conferencebuddies.com/2009/06/03/beyond-the-usual-link-building/ http://conferencebuddies.com/2009/06/03/beyond-the-usual-link-building/#comments Wed, 03 Jun 2009 17:32:31 +0000 Richard Lee http://conferencebuddies.com/?p=117 http://conferencebuddies.com/2009/06/03/beyond-the-usual-link-building/feed/ 0 Social Media & Search Marketing: Not The Same Old Stuff – SMX Advanced 2009 http://conferencebuddies.com/2009/06/03/social-media-search-marketing-not-the-same-old-stuff/ http://conferencebuddies.com/2009/06/03/social-media-search-marketing-not-the-same-old-stuff/#comments Wed, 03 Jun 2009 16:58:48 +0000 Richard Lee http://conferencebuddies.com/?p=114 Social Signals (What are the signals?)
  • Engagement
  • Methods and systems for personalized network searching
  • Relevancy Feedback Indicators
  • Upstream and Downstream data (where you go)
  • User Reviews (how people rate things)

Drive Early Traffic from Twitter

  • Plan out your campaign
  • Utilize well crafted DMs
  • Engage Top Users
  • Track via Query String Paramenters
  • Add Retweet Capabilities to the page (add retweet badges)
  • Control the bookmarking of your site (Delicious)
  • Increase use of site (javascript)
  • Add Engagement Points (i.e. video, voting, widgets, quizzes, review)
]]> http://conferencebuddies.com/2009/06/03/social-media-search-marketing-not-the-same-old-stuff/feed/ 0