March 12th, 2009 by Ted Truong
Personas, Profiles, Actors, & Roles: Modeling Users To Target Successful Product Design – SD West 2009
Personas, Profiles, Actors, & Roles: Modeling Users To Target Successful Product Design – SD West 2009
March 11, 2009
Speaker: Jeff Patton (Architect, Interaction Designers, AgileProductDesign)
Conference Notes:
Building personas, profiles, actors & roles are key to understanding:
- Who will be using the software
- What is the profile of the target user – skills, user experience, levels of interaction
- What is the function of the software
- What is the responsibility of the user in relation to the software
This often starts by brain storming. More data is often available from market data, marketing departments, and UI studies.
Use of images of what your target personas is often helpful for people to connect with the attributes. Keep attributes short and easy to remember.