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	<title>Conference Buddies &#187; PPC</title>
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		<title>Mythbusting PPC Urban Legends</title>
		<link>http://conferencebuddies.com/2009/06/03/mythbusting-ppc-urban-legends/</link>
		<comments>http://conferencebuddies.com/2009/06/03/mythbusting-ppc-urban-legends/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 17:13:11 +0000</pubDate>
		<dc:creator>Richard Lee</dc:creator>
				<category><![CDATA[Search Marketing Expo (SMX)]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC tips]]></category>

		<guid isPermaLink="false">http://conferencebuddies.com/?p=115</guid>
		<description><![CDATA[We’ve all heard them. Domain traffic is awful, DKI ads are great, DKI ads are horrible. Bid high at the beginning of your campaigns to juice your quality score, and so on and so forth. In this session, we take a look at the common perceptions and misperceptions about paid search advertising. So what really is true?]]></description>
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		<title>SMX Advanced 2009 &#8211; Seattle</title>
		<link>http://conferencebuddies.com/2009/06/02/smx-advanced-2009-seattle/</link>
		<comments>http://conferencebuddies.com/2009/06/02/smx-advanced-2009-seattle/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 16:43:04 +0000</pubDate>
		<dc:creator>Richard Lee</dc:creator>
				<category><![CDATA[Conference Info]]></category>
		<category><![CDATA[Search Marketing Expo (SMX)]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

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		<description><![CDATA[<strong>SMX Advanced 2009 - Seattle</strong>
June 2-3, 2009
<h3>Attend SMX Advanced for:</h3>
<ul>
	<li>Exceptional content so compelling, you’ll want to implement what you’ve learned before leaving the conference. Super-charged sessions on PPC, SEO, social media marketing and other hot button topics will help you flourish today, tomorrow and in the future.</li>
	<li>Invaluable connections made possible by the ultimate mix of structured networking opportunities and social events. Meet new contacts, reconnect with colleagues – SMX makes it easy to interact and exchange ideas with other industry thought leaders.</li>
	<li>Essential conveniences to help you juggle your every-day responsibilities while maximizing your conference time. Always available and free Wi-Fi; hot lunches, snacks and beverages all day; access to all presentations and tools to pre-plan your custom itinerary – SMX has got you covered.</li>
</ul>]]></description>
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		<title>Boot Camp: Paid Search Fundamentals &#8211; SMX West 2009</title>
		<link>http://conferencebuddies.com/2009/02/10/boot-camp-paid-search-fundamentals-smx-west-2009/</link>
		<comments>http://conferencebuddies.com/2009/02/10/boot-camp-paid-search-fundamentals-smx-west-2009/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 06:34:30 +0000</pubDate>
		<dc:creator>Stephanie Chan</dc:creator>
				<category><![CDATA[Search Marketing Expo (SMX)]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://conferencebuddies.com/?p=89</guid>
		<description><![CDATA[The basics of how to purchase ad placement, usually on a Cost-Per-Click (CPC) or Pay-Per-Click (PPC) basis, from major search engines including best practices.
<h3>Paid Search Flow Chart:</h3>
Campaign -&#62; Ad Group(s) -&#62; Keywords -&#62; Ads -&#62; Landing Pages
Note: Don't forget the landing page]]></description>
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