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	<title>Conference Buddies &#187; PPC tips</title>
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		<title>Mythbusting PPC Urban Legends</title>
		<link>http://conferencebuddies.com/2009/06/03/mythbusting-ppc-urban-legends/</link>
		<comments>http://conferencebuddies.com/2009/06/03/mythbusting-ppc-urban-legends/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 17:13:11 +0000</pubDate>
		<dc:creator>Richard Lee</dc:creator>
				<category><![CDATA[Search Marketing Expo (SMX)]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC tips]]></category>

		<guid isPermaLink="false">http://conferencebuddies.com/?p=115</guid>
		<description><![CDATA[We’ve all heard them. Domain traffic is awful, DKI ads are great, DKI ads are horrible. Bid high at the beginning of your campaigns to juice your quality score, and so on and so forth. In this session, we take a look at the common perceptions and misperceptions about paid search advertising. So what really is true?]]></description>
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		<title>SES SJ &#8211; 2008: Omniture &#8211; 5 Things No One Will Tell You About SEM</title>
		<link>http://conferencebuddies.com/2008/08/20/omniture-5-things-no-one-will-tell-you-about-sem/</link>
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		<pubDate>Wed, 20 Aug 2008 18:02:51 +0000</pubDate>
		<dc:creator>Ted Truong</dc:creator>
				<category><![CDATA[Search Engine Strategies (SES)]]></category>
		<category><![CDATA[PPC tips]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM optimizations]]></category>
		<category><![CDATA[SEM tips]]></category>
		<category><![CDATA[SES]]></category>

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		<description><![CDATA[I attended the SES conference in San Jose. Here are key notes from the conference that you may find informative: Summary: Omniture &#8211; 5 Things No One Will Tell You About SEM 1. Discussion on long tail keywords Increasing search traffic for brand keywords and 1-2 keyword phrases. People are more trained on using the [...]]]></description>
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