Conference Buddies » online marketing world http://conferencebuddies.com Wed, 19 May 2010 20:29:59 +0000 en hourly 1 http://wordpress.org/?v=3.0 How to Sell to Niche Markets Online – BizTechDay 2009 http://conferencebuddies.com/2009/10/25/how-to-sell-to-niche-markets-online-biztechday-2009/ http://conferencebuddies.com/2009/10/25/how-to-sell-to-niche-markets-online-biztechday-2009/#comments Sun, 25 Oct 2009 18:19:21 +0000 Joanna Lee http://conferencebuddies.com/?p=326 How to Sell to Niche Markets Online

How to Market to Baby Boomers:

Panelist: Ali Moiz , COO, Peanut Labs Media, Virtual Currency Specialist
  • Virtual currency is a new market, valued at $2 billion
  • Baby Boomers are born between 1946 to 1964
  • They have the highest income bracket
  • Spends more than other age groups, especially in travel
  • Fastest growing group of social networks users
  • $1.2 billion in custom-sample market in 2008
  • Fastest growing section of online gamers
  • Only 5% to 15% are monetizing for gamers
  • Example: Zombieland movie, finding a good trailer for that movie can generate $2 million more. Tested on baby boomers to find which trailer out of three they liked the best, used that one for the campaign
  • Biggest segment of baby boomers make over $50,000 to $125,000 per year
]]> http://conferencebuddies.com/2009/10/25/how-to-sell-to-niche-markets-online-biztechday-2009/feed/ 1 Why Now is the Best Time To Sell Online http://conferencebuddies.com/2008/10/02/why-now-is-the-best-time-to-sell-online/ http://conferencebuddies.com/2008/10/02/why-now-is-the-best-time-to-sell-online/#comments Thu, 02 Oct 2008 17:19:01 +0000 Ted Truong http://conferencebuddies.com/?p=77 Changing mindset of the customer
  1. Online customers are more sophisticated and demand to be engaged
  2. Returning back to the personalized, engaging business mindset of your local business
  3. People want personalized, meaningful, relevant information – not spam or just product promotions
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