http://conferencebuddies.com Wed, 19 May 2010 20:29:59 +0000 en hourly 1 http://wordpress.org/?v=3.0 http://conferencebuddies.com/2009/10/25/how-to-sell-to-niche-markets-online-biztechday-2009/ http://conferencebuddies.com/2009/10/25/how-to-sell-to-niche-markets-online-biztechday-2009/#comments Sun, 25 Oct 2009 18:19:21 +0000 Joanna Lee http://conferencebuddies.com/?p=326 How to Sell to Niche Markets Online

How to Market to Baby Boomers:

Panelist: Ali Moiz , COO, Peanut Labs Media, Virtual Currency Specialist

• Virtual currency is a new market, valued at $2 billion
• Baby Boomers are born between 1946 to 1964
• They have the highest income bracket
• Spends more than other age groups, especially in travel
• Fastest growing group of social networks users
• $1.2 billion in custom-sample market in 2008
• Fastest growing section of online gamers
• Only 5% to 15% are monetizing for gamers
• Example: Zombieland movie, finding a good trailer for that movie can generate $2 million more. Tested on baby boomers to find which trailer out of three they liked the best, used that one for the campaign
• Biggest segment of baby boomers make over $50,000 to $125,000 per year

]]> http://conferencebuddies.com/2009/10/25/how-to-sell-to-niche-markets-online-biztechday-2009/feed/ 1 http://conferencebuddies.com/2009/04/22/adtech-keynote-the-state-of-the-industry-presented-by-the-iab/ http://conferencebuddies.com/2009/04/22/adtech-keynote-the-state-of-the-industry-presented-by-the-iab/#comments Wed, 22 Apr 2009 18:00:03 +0000 Stephanie Chan http://conferencebuddies.com/?p=129 http://conferencebuddies.com/2009/04/22/adtech-keynote-the-state-of-the-industry-presented-by-the-iab/feed/ 0 http://conferencebuddies.com/2009/04/21/adtech-marketing-effectiveness-improving-accountability-and-returns-to-impact-business-performance/ http://conferencebuddies.com/2009/04/21/adtech-marketing-effectiveness-improving-accountability-and-returns-to-impact-business-performance/#comments Tue, 21 Apr 2009 21:59:18 +0000 Richard Lee http://conferencebuddies.com/?p=109 MODERATOR: Christopher Marriott, VP, Global Managing Director, Acxiom PANELISTS: Chris Caputo, VP, Digital Media Strategy, Optiem, Inc. Cheryl Kellond, Senior VP, Advertising Business, Choice-stream Jeff Hirsch, President and CEO, AduienceScience Geoff Atkinson, Senior VP, Marketing, Overstock.com

Lessons of Direct Marketing

• Consumer insight first. Connect behavior to spend.
• Technology is the gateway to optimization
• Insight without execution ... is pointless

]]> http://conferencebuddies.com/2009/04/21/adtech-marketing-effectiveness-improving-accountability-and-returns-to-impact-business-performance/feed/ 0 http://conferencebuddies.com/2009/04/21/adtech-media-boot-camp-power-session-marketing-effectiveness%e2%80%94improving-accountability-returns-to-impact-business-performance/ http://conferencebuddies.com/2009/04/21/adtech-media-boot-camp-power-session-marketing-effectiveness%e2%80%94improving-accountability-returns-to-impact-business-performance/#comments Tue, 21 Apr 2009 21:45:58 +0000 Stephanie Chan http://conferencebuddies.com/?p=126 http://conferencebuddies.com/2009/04/21/adtech-media-boot-camp-power-session-marketing-effectiveness%e2%80%94improving-accountability-returns-to-impact-business-performance/feed/ 0