Conference Buddies » local http://conferencebuddies.com Wed, 19 May 2010 20:29:59 +0000 en hourly 1 http://wordpress.org/?v=3.0 How Do You Optimize For Universal and Personal Search? – PubCon 2009 http://conferencebuddies.com/2009/11/18/how-do-you-optimize-for-universal-and-personal-search-pubcon-2009/ http://conferencebuddies.com/2009/11/18/how-do-you-optimize-for-universal-and-personal-search-pubcon-2009/#comments Wed, 18 Nov 2009 17:01:54 +0000 Richard Lee http://conferencebuddies.com/?p=338

Amanda Watlington @amandaw

Clues from News Articles:

  • Focus is on scale
  • Better local, such as more UK sites in UK results
  • Fresher and faster results
]]> http://conferencebuddies.com/2009/11/18/how-do-you-optimize-for-universal-and-personal-search-pubcon-2009/feed/ 0 Location-Based Advertising: Innovative Business Models That Are Paying Off Today – Ad:tech 2009 http://conferencebuddies.com/2009/04/21/adtech-location-based-advertising-innovative-business-models-that-are-paying-off-today/ http://conferencebuddies.com/2009/04/21/adtech-location-based-advertising-innovative-business-models-that-are-paying-off-today/#comments Tue, 21 Apr 2009 23:00:47 +0000 Richard Lee http://conferencebuddies.com/?p=110 MODERATOR: Josh Goldman, Partner, Norwest Venture Partners PANELISTS: Sam Altman, Co-Founder and CEO Scott Dunlap, Chairman of the Board, Founder and CEO, NearbyNow Gordon Whitten, Founder and CEO, Sojern Alistair Goodman, COE, 1020 Placecast

3 ways to target advertising

Demographic:

  • What is this person like?

Behavioral:

  • what is he/she doing?
  • what has he/she done recently?

Geographic:

  • where is he/she right now?
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