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	<title>Conference Buddies &#187; local search</title>
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		<title>How Do You Optimize For Universal and Personal Search? &#8211; PubCon 2009</title>
		<link>http://conferencebuddies.com/2009/11/18/how-do-you-optimize-for-universal-and-personal-search-pubcon-2009/</link>
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		<pubDate>Wed, 18 Nov 2009 17:01:54 +0000</pubDate>
		<dc:creator>Richard Lee</dc:creator>
				<category><![CDATA[PubCon]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[pubcon]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEO]]></category>

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		<description><![CDATA[We have had two years to adjust to the major search engine results page changes. It is clear those links that searchers first see aren't at all what they used to be. The SERPs are more complex, and that means optimization is more complex, too. This session will examine search engine results pages with the images, videos, stock quotes, weather and other snippets included, and address the changes that marketers must make.

<hr />
<h2>Amanda Watlington @amandaw</h2>
<h3>Clues from News Articles:</h3>
<ul>
	<li> Focus is on scale</li>
	<li>Better local, such as more UK sites in UK results</li>
	<li>Fresher and faster results</li>
</ul>]]></description>
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