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	<title>Conference Buddies &#187; landing page</title>
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		<title>The Best Tactics in Landing Page Optimization &#8211; PubCon 2009</title>
		<link>http://conferencebuddies.com/2009/11/18/the-best-tactics-in-landing-page-optimization-pubcon-2009/</link>
		<comments>http://conferencebuddies.com/2009/11/18/the-best-tactics-in-landing-page-optimization-pubcon-2009/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 17:46:10 +0000</pubDate>
		<dc:creator>Richard Lee</dc:creator>
				<category><![CDATA[PubCon]]></category>
		<category><![CDATA[conversion enhancements]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[pubcon]]></category>

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		<description><![CDATA[Writing a good advertisement is only half of the battle. Once someone is on your site the conversion process must begin immediately. This session will discuss the process of cleaning up your landing pages to make them produce as much as possible.

<hr />
<h2>Kate Morris @katemorris</h2>
<h3>The Parts of a Landing Page</h3>
<ul>
	<li> Visual Interest</li>
	<li>Relevant Content</li>
	<li> Call to Action</li>
	<li> Navigation</li>
</ul>
<strong>Example:</strong> Bose.com]]></description>
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		<title>Master Class Workshop: Kick-Ass Creative &#8211; Left Coast Style &#8211; Ad:tech 2009</title>
		<link>http://conferencebuddies.com/2009/04/22/adtech-master-class-workshop-kick-ass-creative-left-coast-style/</link>
		<comments>http://conferencebuddies.com/2009/04/22/adtech-master-class-workshop-kick-ass-creative-left-coast-style/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 00:00:12 +0000</pubDate>
		<dc:creator>Stephanie Chan</dc:creator>
				<category><![CDATA[Ad:tech]]></category>
		<category><![CDATA[E-Marketing]]></category>
		<category><![CDATA[ad:tech 2009]]></category>
		<category><![CDATA[banner ad]]></category>
		<category><![CDATA[banner advertising]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[micro-site]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://conferencebuddies.com/?p=133</guid>
		<description><![CDATA[SESSION LEADER: Conor Brady, Chief Creative Officer, Organic SESSION PARTICIPANTS: Niels Aillaud, Senior Manager Digital Marketing, LG Electronics Scott Briskman, VP, Executive Creative Director, Agency.com San Francisco Jared Cluff, VP, User Acquisition, Ask.com John Rabasa, Executive VP, Managing Director, Publicis Modem West Markets are conversations, but make sure you are invited Social Media is about [...]]]></description>
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		<title>Sitecore Sponsored Workshop: Beyond the Landing Page&#8211;The 7 Habits of Maximizing Web Site Advertising Spend &#8211; Ad:tech 2009</title>
		<link>http://conferencebuddies.com/2009/04/21/adtech-sitecore-sponsored-workshop-beyond-the-landing-page-the-7-habits-of-maximizing-web-site-advertising-spend/</link>
		<comments>http://conferencebuddies.com/2009/04/21/adtech-sitecore-sponsored-workshop-beyond-the-landing-page-the-7-habits-of-maximizing-web-site-advertising-spend/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 19:30:10 +0000</pubDate>
		<dc:creator>Stephanie Chan</dc:creator>
				<category><![CDATA[Ad:tech]]></category>
		<category><![CDATA[E-Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[ad:tech 2009]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[landing page]]></category>

		<guid isPermaLink="false">http://conferencebuddies.com/?p=125</guid>
		<description><![CDATA[SPEAKER: Darren Guarnaccia, VP, Product Marketing, Sitecore Continuity of messaging throughout the process: aligning message to what customer expects Bring customer back to why they started Segment &#38; Balance user experiences with site goals Build credibility with visitors &#38; prospects Example: Omni Hotel advertise around local attractions to align with what customers wants &#8211; FUN [...]]]></description>
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