February 12th, 2009 by Ted Truong
Advanced Keyword Research Tactics – SMX West 2009
- 1.0 was search keyword by volume. Now we have grown past 1.0 to look at navigational query searches and demographic searches.
- Good tools to keep in mind: Google Ad Planner, MS AD Intelligence, and Yahoo Buss Index
- Leverage your Site Search for keyword source
- Google organic is also a great keyword source
- Two great tools but costly to track competitor keyword reporting tools from: ComScore / Hitwise
- Experts recommend using keyword tools to research, collect data and as data point but not for automated optimization