Conference Buddies

http://www.deke.com (search for “Transparency”)

Commercial Printing – Postscript Printing Language

70-80% of Illustrator functions are not supported by Postscript

• i.e. gradient, transparency

Thus these features might not print correctly (does fine 99% of the time)
Workaround Solution:

• Rasterize before sending it to postscript
• Open the Illustration in Photoshop with really high resolution (300+ depending on your printing document & complexity of graphic).
• Opening in Photoshop will rasterize the graphic but will be okay with high resolution.
• Print from Photoshop or place back the graphic into Illustrator or Indesign.
• Keep text within Illustrator.

Can target the fill and stroke independently on the Appearance Window before going to the Transparency Window to change the opacity.

Transparency Window

1. Knockout Group – turn on twick (1st = “-“, 2nd = “check symbol”)
2. Combines everything in group so you do not see the overlapping sections

Masking

1. Create shape & place on top of the object you wan to mask (in separate layers)
2. Transparency Flyout – Make Opacity Mask
3. Clip and Invert Mask (Play around to achieve what you want – 4 different combinations) –– Black = Transparent, White = Opaque

Blend

1. Can blend between shapes/groups (must be organized the same)
2. Object > Blend > Make – must have object A (blend) B
3. Use blend tool > specified steps to add more objects
4. Open the blend to access the path to adjust the spped and angle of the blend

Can apply Blend Modes to individual attributes of the Appearance Window

Blend Mode – designed for RGB thus may not work all the time in CMYK

• When Screen Mode does not work (black turns white instead of transparent) then change the # of CMYK to all 100.

Clipping Path

• Create boundry within layer & click on the clipping path icon on the bottom of the layers window

http://www.DVConfidential.com

Convert video into a smart object

• Smart object is the grouping/nesting of objects together
• Apply filters throughout video clip
• Change/Edit filter
• Does not distruct the original video file

Time Lapse Photography

1. Images needs to be named in sequential order
2. Do not open all images at once
3. Select 1st image, check sequence box
4. Set frame rate and click OK

Photoshop CS3 has the ability to animate layer effects.

Human Eye Sees

• Monitor Screen = square pixels
• TV Screen = rectangle pixels
• Turn Pixel Aspect Ratio on for Video
• New File > Choose Film & Video settings

Clean Script: takes out all Adobe Files

• There are 4 levels
• Use if computer is acting funny with Adobe Software
• Scripts can be found on the Adobe Website

Photoshop CS3 Extended Video Design

Video Actions available within Actions flyout menu

Animating Layer Mask

• New Layer & Fill with Black
• Add Layer Mask (can animate position)
• When moving the layer mask, unlink, select layer mask (target), then drag

Photoshop Animation

• No scaling or rotation
• Can animate any filter and any adjustment layers
• No easing within Photoshop

• 29.97 frame rate = standard NTSC (Broadcast Quality) – USA
• HD different
• Film 24 frames/sec. – 4K film resolution
• POW – Europe

Photoshop does not recoginize sound files so it cannot be read…

• Workaround is to change the sound file to “.mov” and open in Photoshop
• Photoshop then reads the sound file as a blank movie file
• Export the movie and the sound is embedded
• Open movies with sound into Photoshop and sound will remain when exported.

From Photoshop CS3 Extended to After Effects

Custom Background Formula

1. Convert blank layer to smart objects
2. Enter smart object
3. Fill 50% gray
4. Filter > Render > Fibers – Variance (around 10-15)
5. Render: everything under here can be done in smart object and give you a texture look
6. Filter > Blur > Motion Blur – Angle 90 degree, Distance 200 pixels
7. Creates a more silky look
8. Convert to layer
9. Transform & scale it 500%
10. Animate from top left to the bottom right
11. Save & Close smart object
12. Apply Distort Filters to Render Filters (Formula)
13. Add Polar Coordinate Filter
14. Any other filters under the Distort Menu for different effects
15. New layer, Fill with color, Screen Blend Mode
16. Filter Blending Modes icon within layer allows you to change the blend mode of the filter – original texture bleeds through to create new patterns

Once a movie, you cannot stretch it out.

• You will need to make it the actual length.

LAB Color Mode

• L = Lightness
• A = red, yellow
• B = green, blue
• Redefine color – Example:
• Change red car to green
• Change color mode to LAB
• Curves > change to “a”
• Add two points in the middle of the curve
• Move the top right point down to change the color
• Move the point to the left to give back saturation

Keyframes created in Photoshop will not transfer to After Effects which means you cannot make edits to it

Google “After Effects Fractual Noise” and you will find a lot of free formulas to create backgrounds

http://www.ricksammon.com (go to Articles Page)

Background Textures within Actions – more within top right drop down menu

Artistic Effects/Textures

• Art History Brush > Texture Brush > Small Brush Size > Paint Around the edges

Photoshop > Preferences > General > History Log

1. Select detailed
2. Text file of everything you’ve done – step–by–step

Fish Eye Lens Effect (curved horizon)

• Edit > Transform > Warp

Create Vinneatte

1. New Layer
2. 50% Gray
3. Filter > Distort > Lens Correction
4. Hard Light Blend Mode (more of a Renaissance Effect)

Polarizing Filter Effect

1. New layer
2. Color with 50% Gray – Sky (Darker Blue Sky & Whiter Clouds)
3. Color Burn Blend Mode

Color Replacement Tool

1. Colorizes each object without going out of bounds but only within one layer
2. Alternative: New Layer > Color Blending Mode

Sunset Effect

1. Level > move left slider towards the middle
2. Increase colors with color balance

Some filters are affected by the foreground color (ie. Graphic Pen)

• When using filters always play around with foreground color and fade filter

Human eye sees 11 f-stops

To turn Shadow & Highlight into an Adjustment Layer

• Turn image into a smart object

Shadow & Highlight is good for adjusting shadow and highlights back to the original state

Slight Desaturation

1. New color layer with Soft Light Blend Mode
2. Desaturate background

File Organization
Example folder structure:

• Master Job folder
• 01_Raw Camera files
• 02_RBG files
• 001 Selects
• 002 Layered files
• 003 Flattened
• 004 Not Used
• 03_(ie. LAB, JPG, etc.)

Color Calibration
Use a gray card (white, gray, black) to adjust the levles according to the RBG # seen on the Color Window
-    Adjust the levels until all 3 RBG # match
-    Take a picture of a gray card for each lighting condition
-    Can save the level setting and load it for all images with that same lighting condition

Cut-Out Image with Pen Tool

• Cut out image and select
• Select > Modify > Border > 2 pixels
• Filter > Blur > Gaussian Blur > 1.2 pixels
• Select image and create new layer and fill with black
• Deselect and apply the Gaussian Blur
• Adjust with Transform tool and Move tool

Shadow & Highlight Tool
Can be used to bring back details into shadows
-    Shadow Amount: Around 30% is usually good
-    Highlight Amount: Move to right to add light

Photographing Green Food

• Very hard to photograph – usually comes out really dark
• Use the Shadow & Highlight Tool to brighten the green

Shooting Products Proportionally

• Shoot the biggest product first & keep shooting in the order according to size from biggest to smallest
• Keep the camera in one position and do not move it throughout the photo shoot
• Instead of taking group product images, shoot individual product shots then create a collage out of them. This way you can easily swap out individual images.

Food Photography

• Traditionally, a View Camera is used and the technique is to pull it back to the take the image in order to create a closer, eye-level perspective to make it more appetizing.
• Photoshop can duplicate this effect by using the Transform > Perspective Tool

http://www.adventuresinphotoshop.com

1. How To Wow Presets (900 presets): Software-cinema.com/page/htw
2. Photo Tools Lite (OnOne Software)
3. Pre-Scripts (Dr. Brown Services)

Unique Selling Proposition (USP)

• Avoid the abuse of bling effects. Don’t lose sight of the Unique Selling Proposition – The ability to communicate and motivate somebody to action (to buy, to vote, to look, etc.)

Short Cut for Layer Effects

1. Right click choose Scale Layer Effects
2. Change all styles interactively at the same time

Saving a Shape (vector based)

1. Edit > Define Custom Shape
2. Shape is now saved within Custom Shape Tool
3. Good for logo and watermarks
4. Watermarks can create and save custom tool preset for style effects
5. Can save as a tool set to share with other people: Edit > under Preset Manager

Typography

• Kerning: spacing between letters – one letter –– Opt. + left/right arrows
• Tracking: spacing between letters – multiple letters –– highlight all letters & Opt. + left/right arrows

Displacement Map

1. Use the grayscale copy of whatever image/graphic to bend/distort the graphic to follow that grayscale texture.
2. Filter > Distort > Displace

Blending Options

• Layer Mask Hides Effects – Layer style effects does not apply to the layer masked portions

1. Colorizing

• Select the section
• Copy into a separate layer
• Desaturate
• Duplicate layer & Fill shape with color
• Apply Blend Mode Multiply
• Adjust opacity to create the desired look/color
• Duplicate layer
• Apply Blend Mode Overlay
• Adjust opacity to create the desired look/color
• Duplicate layer
• Apply Blend Mode Color
• Adjust opacity to create the desired look/color

2. To Enhance A Subject’s Fitness / Muscles

• Create 2 separate layers
• Layer 1 enhance the highlights
• Layer 2 enhance the shadows
• Adjust the opactity in each layer until it looks natural

Three days of fun and informative Adobe Photoshop, digital imaging, and graphic design training with eight different tracks and more than 80 classes.

Some overall tips:

• 50% gray = neutral which will not show up when blending options are applied
• Always apply filters, blending options, etc. on duplicate layers
• Use opacity settings to adjust the intensity of whatever adjustments applied
• Use smart objects as templates
  • Can easily change the image and text & all smart objects will be updated with the new image and applied filter (only in CS3)
  • You can also turn video into a smart object and have filters applied (only in CS3)