Conference Buddies » google http://conferencebuddies.com Fri, 12 Nov 2010 17:55:00 +0000 en hourly 1 http://wordpress.org/?v=3.3 Top-Shelf SEO: Hot Topics and Trends – PubCon 2009 http://conferencebuddies.com/2009/11/17/top-shelf-seo-hot-topics-and-trends-pubcon-2009/ http://conferencebuddies.com/2009/11/17/top-shelf-seo-hot-topics-and-trends-pubcon-2009/#comments Tue, 17 Nov 2009 19:41:05 +0000 Richard Lee http://conferencebuddies.com/?p=335

Bruce Clay:

Key Points to Linking:

  • Unidirectional = inbound links
  • Direct links = followed
  • Aim for supplemental / complementary content sites
  • Do NOT go for javascript links
  • Do NOT go for flash links (at least not yet)
  • Paid Links - should be kept under the radar
]]> http://conferencebuddies.com/2009/11/17/top-shelf-seo-hot-topics-and-trends-pubcon-2009/feed/ 1 How to Run Your Business or Nonprofit on the Cheap – BizTech Day 2009 http://conferencebuddies.com/2009/10/25/how-to-run-your-business-or-nonprofit-on-the-cheap-biztech-day-2009/ http://conferencebuddies.com/2009/10/25/how-to-run-your-business-or-nonprofit-on-the-cheap-biztech-day-2009/#comments Sun, 25 Oct 2009 18:16:19 +0000 Joanna Lee http://conferencebuddies.com/?p=322 How to Run Your Business or Nonprofit on the Cheap Moderator - Barbara Russo, Business Coach, Founder, Barbara Russo Strategies. Concept: CPR, Clarity & Confidence, Persistence, Resilience

Panelist: Kevin Reeth

Founder, outright.com
  • Get a paying customer first
  • Start off as a side business first, then start buying stuff
  • Don’t buy any new equipment, get everything used if possible, go to Craigslist, warehouses, clearance sales
  • Get on Facebook, LinkedIn, Google, all the social networks, get personal referrals
  • Get a web presence
  • Get free tools, like Google analytics
  • Big mistakes new businesses make: spending too much on details instead of focusing on getting more clients
]]> http://conferencebuddies.com/2009/10/25/how-to-run-your-business-or-nonprofit-on-the-cheap-biztech-day-2009/feed/ 0 How to Build a Business Brand on Yelp, LinkedIn, Facebook, & Google – BizTechDay 2009 http://conferencebuddies.com/2009/10/25/how-to-build-a-business-brand-on-yelp-linkedin-facebook-google-biztechday-2009/ http://conferencebuddies.com/2009/10/25/how-to-build-a-business-brand-on-yelp-linkedin-facebook-google-biztechday-2009/#comments Sun, 25 Oct 2009 18:02:28 +0000 Joanna Lee http://conferencebuddies.com/2009/11/10/how-to-build-a-business-brand-on-yelp-linkedin-facebook-google-biztechday-2009/ How to Build a Business Brand on Yelp, LinkedIn, Facebook, & Google Moderator: Shawna Causey, Comcast Business Class

Google

Panelist: Ryan Hayward, Product Development & Marketing, Local Business Center, Google
  • 80% + are looking for businesses through Google & Google maps
  • Business Listing is free
  • Helps you get more business
  • Can see a daily report of your traffic
  • Anatomy of your listing on Google: Business name, business hours, description of business, photos, reviews of that business, location on Google maps and Google street view, photos are provided by the business, Google pulls info from City Search and other websites
  • To optimize your business on Google: add photos, keep all info up to date, add a thorough business description, select all appropriate categories and describe specific products sold, give unique details and use specific keywords
  • google.com/lbc, add your business, verify that it’s really your business
]]> http://conferencebuddies.com/2009/10/25/how-to-build-a-business-brand-on-yelp-linkedin-facebook-google-biztechday-2009/feed/ 0 Google for Technophobes: How to Secure Your Number One Spot on Google – BizTechDay 2009 http://conferencebuddies.com/2009/10/24/google-for-technophobes-how-to-secure-your-number-one-spot-on-google-biztechday-2009/ http://conferencebuddies.com/2009/10/24/google-for-technophobes-how-to-secure-your-number-one-spot-on-google-biztechday-2009/#comments Sat, 24 Oct 2009 19:38:22 +0000 Joanna Lee http://conferencebuddies.com/?p=307 Google for Technophobes: How to Secure Your Number One Spot on Google David Rodnitzky, Founder, PPC Associates

SEM vs. SEO

SEM is not magic, best practices in SEM can improve your business, but cannot cure your business. If you don’t have a competitive business, no amount of SEM will help you.

The seven habits of highly effective SEM:

1) Search engines.

The big 3 are Google (78%), Yahoo (11%), Bing (8%), the 2nd tier, AOL & Ask.

Google search:

Good: easy, reliable, and large. Bad: competitive, direct-response, quality score

2) Content:

2 types: content & placement.

Google:

Good: easy, less competitive, latent demand, no quality score. Bad: inconsistent, complex, requires effort

Google makes 1/3 of their revenue from their content network

Yahoo & MSN (Bing):

Advantages: no as much people are using using it, so it is less competitive. Focus on Google first, then use these (if you have time)

]]> http://conferencebuddies.com/2009/10/24/google-for-technophobes-how-to-secure-your-number-one-spot-on-google-biztechday-2009/feed/ 0 You&A With Matt Cutts http://conferencebuddies.com/2009/06/03/youa-with-matt-cutts/ http://conferencebuddies.com/2009/06/03/youa-with-matt-cutts/#comments Wed, 03 Jun 2009 17:40:37 +0000 Richard Lee http://conferencebuddies.com/?p=118 http://conferencebuddies.com/2009/06/03/youa-with-matt-cutts/feed/ 0