Conference Buddies

Keynote – Day 1 – Miva Merchant 2009

Speakers:
Russ = CEO, Miva Merchant
Jon Burchmore = CTO, Miva Merchant
Rick Wilson = EVP, Miva Merchant

Miva Merchant 5.5 launched May 2008
Over 10,000 merchants now on Miva Merchant 5.5

New features and fixes:

• Import/Export timeout fixed
• XML import functionality
• Streamlined User Interface
• Highly stable environment
• 100% control of shopping interface
• MySQL optimization
• CSS based skins

2 Miva stores grew into Internet Retailer top 500

Latest Credit Card Industry Regulations:

• PA-DSS/PCI-DSS Compliance mandatory for all online merchants as of July 1, 2010
• PA-DSS => Application
• PCI-DSS => Host
• Penalty = can’t accept credit cards (Visa/Mastercard)

If you are a small retailer then you may have to move to paypal, google checkout, checkout by amazon, etc.

All other online merchants will have to make sure that their shopping cart and hosting provider is PA/PCI compliant for credit card transaction security.

 

 

 

 

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Keynote – Day 1 – Part 2 – Miva Merchant 2009

Speaker:
Dr. Larry Osborne
Pastor, North Coast Church
Founder & President, North Coast Training Network, Vista, California

Word of Mouth Promotion

Create advocates/promoters of your products.

Advocate/Promoters:

1. Satisfaction (both product and process)
2. Confidence (confident always excellent, consistent)
3. Trust (character and integrity)

Process = how it is delivered

If satisfied with product and mildly uncomfortable with process will come back but will not become an advocate and bring anyone to you. Referral chain disappears.

Consistency vs. Quality

Quote from Dr. Larry Osborne:

“We judge ourselves by our best moments. Customers will judge you by your worst moments”

Power of long term customer.

Are they satisfied with your product and process?

 

 

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Keynote – Day 1 – Part 3 – Miva Merchant 2009

Speaker:
Trevor Claiborne

Google Analytics

1. Landing Pages / Finding pages where they leave (bounce rate on landing pages, split view)
2. Funnel Reports
3. Internal Site Search

Q: How do you know if it is the page or ad copy?
A: Look at bounce rates for NON-PAID keywords
A: Check bounce rate for PAID keywords

Google Website Optimizer

Oct 2006 limited beta, 2007 out of beta

A/B Testing
Multivariable Testing (Headline, Description, Call To Action, etc.)

Test age -> Conversion Page
Section Scripts (up to 8 sections per page)
Tracking Scripts
Conversion Scripts

Best Practices

• Start Now
• Test Often

NerdyShirts: 20 min setup, and in 1 week = 7% improvement in conversion

Google Analytics Resources:

The Techie Guide to Google Website optimizer
WebsiteOptimizer.blogspot.com
google.com/websiteoptimizer
GA or GWO Authorized Consultants (Get authorized)

100 conversions per version (rule of thumb)

tclaiborne on twitter
tclaiborne@google.com