Conference Buddies » eras of the social web http://conferencebuddies.com Fri, 12 Nov 2010 17:55:00 +0000 en hourly 1 http://wordpress.org/?v=3.3 Social Media in the Enterprise http://conferencebuddies.com/2009/06/26/social-media-in-the-enterprise-notes/ http://conferencebuddies.com/2009/06/26/social-media-in-the-enterprise-notes/#comments Fri, 26 Jun 2009 17:02:56 +0000 Ted Truong http://conferencebuddies.com/?p=122

First Speaker: Alex Blum, KickApps

  • Social Media creates channels for new revenue and deeper insight into potential clients
  • 93% of Americans believe a company should have a social media presence
  • Key to Success: Create a community around your content
  • Widgets: A key for viral integration and for viral syndication of activity and content
  • As powerful as SEM or SEO
  • Social Media compels people to share, which provides lots of data results and informs us of marketing strategies
  • Social media gets people talking in the context of your brand
  • Can allow you to respond to feedback, and in turn, gain customers’ loyalty
  • Must take full ownership of your membership
  • Blum’s Law of Website Development: As soon as you launch it, you’d want to change it
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