Conference Buddies » CPC http://conferencebuddies.com Wed, 19 May 2010 20:29:59 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Marketing Effectiveness – Improving Accountability and Returns to Impact Business Performance – Ad:tech 2009 http://conferencebuddies.com/2009/04/21/adtech-marketing-effectiveness-improving-accountability-and-returns-to-impact-business-performance/ http://conferencebuddies.com/2009/04/21/adtech-marketing-effectiveness-improving-accountability-and-returns-to-impact-business-performance/#comments Tue, 21 Apr 2009 21:59:18 +0000 Richard Lee http://conferencebuddies.com/?p=109 MODERATOR: Christopher Marriott, VP, Global Managing Director, Acxiom PANELISTS: Chris Caputo, VP, Digital Media Strategy, Optiem, Inc. Cheryl Kellond, Senior VP, Advertising Business, Choice-stream Jeff Hirsch, President and CEO, AduienceScience Geoff Atkinson, Senior VP, Marketing, Overstock.com

Lessons of Direct Marketing

  • Consumer insight first. Connect behavior to spend.
  • Technology is the gateway to optimization
  • Insight without execution ... is pointless
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