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	<title>Conference Buddies &#187; conversational marketing</title>
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		<title>Master Class Workshop: Designing for Conversation  &#8211; Ad:tech 2009</title>
		<link>http://conferencebuddies.com/2009/04/22/adtech-master-class-workshop-designing-for-conversation/</link>
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		<pubDate>Thu, 23 Apr 2009 01:15:12 +0000</pubDate>
		<dc:creator>Stephanie Chan</dc:creator>
				<category><![CDATA[Ad:tech]]></category>
		<category><![CDATA[E-Marketing]]></category>
		<category><![CDATA[ad:tech 2009]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[conversational marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>

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		<description><![CDATA[SESSION LEADER: Paul Pangaro, Ph.D., Co-Founder and CTO, CyberneticLifestyles.com Conversational Marketing/Media How do we design for conversation? By Applying Cybernetics: Science of &#8220;getting what you want&#8221; Helps us to understand, navigate &#38; regulate complex systems encompasses individual, social &#38; technical aspects includes a branch called &#8220;conversation theory&#8221; What are the goals? How do we measure [...]]]></description>
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