Conference Buddies » blog http://conferencebuddies.com Fri, 12 Nov 2010 17:55:00 +0000 en hourly 1 http://wordpress.org/?v=3.3 Social Media ROI: What, How, Why – BlogWorld Expo 2009 http://conferencebuddies.com/2009/10/16/social-media-roi-what-how-why-blogworld-expo-2009/ http://conferencebuddies.com/2009/10/16/social-media-roi-what-how-why-blogworld-expo-2009/#comments Fri, 16 Oct 2009 19:24:55 +0000 Richard Lee http://conferencebuddies.com/?p=212 Social Media ROI: What, How, Why Panelist(s): Rob Hahn, Jim Marks, Sherry Chris, Mike Simonsen, Dan Green @mikesimonsen @BHGRE_Sherry @jimmarks @mortgagereports

What is an ROI?

Traditional ROI = Return on Investment Social Media ROI = Return on Influence ROI is a measure on traffic, clicks, and dollars. The basics of ROI is that, how much money you put in is how much you get in return. It can be summed up as such:

Time invested and sphere of influence put into Social Media => Return on Influence => Return on Investment

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