Edith: How are you using Twitter?

Tim: I use Twitter for chronicling interesting things that are happening, but not suitable for my blog. I post useful links, and get polling for feedback from people. Porter: We use it to engage with our fans. Nick is our primary Twitter updater. We are the first airline with full-fleet wifi access. Twitter is a good way to connect, address service issues, quick recovery, marketing, PR, and guest services. Kevin: I was on a Virgin flight, since I noticed the live streaming available, (called U-Stream), I tweeted about it, and got a lot of attention. In 5 minutes, I got 1200 viewers, people who were watching me eat a sandwich. I also use Twitter for announcements. I don’t like the big corporation feel, so use it to humanize your company, tweets about your screw-ups, too.]]> http://conferencebuddies.com/2009/10/26/keynote-panel-twittering-with-the-stars-biztechday-2009/feed/ 0 http://conferencebuddies.com/2009/10/25/how-to-sell-to-niche-markets-online-biztechday-2009/ http://conferencebuddies.com/2009/10/25/how-to-sell-to-niche-markets-online-biztechday-2009/#comments Sun, 25 Oct 2009 18:19:21 +0000 Joanna Lee http://conferencebuddies.com/?p=326 How to Sell to Niche Markets Online

How to Market to Baby Boomers:

• Virtual currency is a new market, valued at $2 billion
• Baby Boomers are born between 1946 to 1964
• They have the highest income bracket
• Spends more than other age groups, especially in travel
• Fastest growing group of social networks users
• $1.2 billion in custom-sample market in 2008
• Fastest growing section of online gamers
• Only 5% to 15% are monetizing for gamers
• Example: Zombieland movie, finding a good trailer for that movie can generate $2 million more. Tested on baby boomers to find which trailer out of three they liked the best, used that one for the campaign
• Biggest segment of baby boomers make over $50,000 to $125,000 per year

Panelist: Kevin Reeth

• Get a paying customer first
• Start off as a side business first, then start buying stuff
• Don’t buy any new equipment, get everything used if possible, go to Craigslist, warehouses, clearance sales
• Get on Facebook, LinkedIn, Google, all the social networks, get personal referrals
• Get a web presence
• Get free tools, like Google analytics
• Big mistakes new businesses make: spending too much on details instead of focusing on getting more clients

Google

• 80% + are looking for businesses through Google & Google maps
• Business Listing is free
• Helps you get more business
• Can see a daily report of your traffic
• Anatomy of your listing on Google: Business name, business hours, description of business, photos, reviews of that business, location on Google maps and Google street view, photos are provided by the business, Google pulls info from City Search and other websites
• To optimize your business on Google: add photos, keep all info up to date, add a thorough business description, select all appropriate categories and describe specific products sold, give unique details and use specific keywords
• google.com/lbc, add your business, verify that it’s really your business

SEM vs. SEO

The seven habits of highly effective SEM:

1) Search engines.

The big 3 are Google (78%), Yahoo (11%), Bing (8%), the 2nd tier, AOL & Ask.

Google search:

Good: easy, reliable, and large. Bad: competitive, direct-response, quality score

2) Content:

2 types: content & placement.

Google:

Good: easy, less competitive, latent demand, no quality score. Bad: inconsistent, complex, requires effort

Google makes 1/3 of their revenue from their content network

Yahoo & MSN (Bing):

Advantages: no as much people are using using it, so it is less competitive. Focus on Google first, then use these (if you have time)