Conference Buddies

Keynote Panel: Twittering with the Stars
Moderator: Edith Yeung, BizTechDay
Panelist: Kevin Rose, Founder, digg.com, Pounce, We Follow. 1.1 million followers
Panelist: Porter Gale, VP of Marketing, Virgin America Airlines
Panelist: Tim Ferriss, Author, 4-Hour Workweek, Angel Investor to tech startups. 60,000 followers

Edith: How are you using Twitter?

Tim: I use Twitter for chronicling interesting things that are happening, but not suitable for my blog. I post useful links, and get polling for feedback from people.
Porter: We use it to engage with our fans. Nick is our primary Twitter updater. We are the first airline with full-fleet wifi access. Twitter is a good way to connect, address service issues, quick recovery, marketing, PR, and guest services.
Kevin: I was on a Virgin flight, since I noticed the live streaming available, (called U-Stream), I tweeted about it, and got a lot of attention. In 5 minutes, I got 1200 viewers, people who were watching me eat a sandwich. I also use Twitter for announcements. I don’t like the big corporation feel, so use it to humanize your company, tweets about your screw-ups, too.

Edith: How about a not-so-good Twitter story?

Tim: Because it’s instantaneous, deleting a tweet doesn’t make it gone. Re-tweeting preserves it. I had a guy who wrote a scathing tweet, but deleted 10 minutes later. It was too late because it already got re-tweeted a bunch of times. Don’t drunk-tweet. Don’t be a traffic bigot, read Kevin Kelly’s essay: 1000 True Fans. Have a die-hard group of fans instead of just bulk numbers.
Porter: Gear your tweets towards people who will like your product. We offer wifi and outlets in your seat, people love that, we are at the forefront of this. People will re-tweet about how cool it is to be on a plane, livestreaming & tweeting, having people watch you eat that sandwich.
Kevin: One girl on staff sent a sexually-explicit tweet by accident, but we just owned up to it and said, oh well, we eff’ed up. Sometimes you just have to roll with it. We tried to get our entire fan base of our podcast on Twitter, we want to capture everyone who likes our products.
Tim: Try su.pr through StumbleUpon. You can submit links through Twitter and Facebook, track click-thrus, & display your most popular blog posts. I found that the best days for me to post a blog is Tuesdays, Thursdays, and Saturday mornings.

Edith: How do you track performance?

Porter: We are not doing this for ROI, it is more about us engaging with our fans. They find our tweets valuable, like offering free in-flight wifi for the month of November, or polls about what kind of drinks should be offered on your flight.

Edith: How often do you re-tweet?

Kevin: Randomly. Depends on if I find something I like to re-tweet
Porter: I have a story about the re-tweet – a woman who just graduated from medical school was on a Virgin flight and she tweeted about how excited she was about her graduation and how cool it was to be tweeting on a plane. She got re-tweeted, and someone commented that someone on that flight with her should buy her a drink. The tweet came through to someone on the flight, so that person bought her a drink.
Tim: Try Tweet-to-Beat, a non-profit that donors chose to give schools that need supplies. I tweeted that out, and said that for every new follower I get from re-tweeting this, I’ll donate $3 to that school, and raised $20,000.
Porter: We are also working with Virgin Unite to raise money for 100 Smiles, a charity for cleft palates.

Edith: How often do you tweet?

Kevin: Whenever the mood strikes
Porter: Personally, 2-3 times a day. For work, I check on it a lot, but Nick does most of the tweeting
Tim: once every two days. Try getting Firefox’s Auto Paginate. It really helps a lot.

Questions from audience:

1) When you tweet promos, do you check ROI?

Porter: It’s not scientific, we like fan referrals, people who are already flying us.

2) How do you manage multiple personas?

Tim: First, ensure that you don’t feel compelled to check it often. Limit your frequency, schedule your tweets.
Porter: Conversation is happening regardless of your input, don’t try to do everything. Start smart and slow.
Kevin: Increase your followers, find like-minded people

3) If you can only use one social media tool, what would it be?

Tim: blogging
Porter: Twitter
Kevin: Can’t pick just one

4) What is your best call to action?

Kevin: Tweet polls. I did this one time asking people, What is the seven best people in tech? I listed six of them and left the seventh one blank for my followers to fill in. The response was phenomenal.
Porter: Google (?)
Tim: Add a picture. For CTR, it’s very effective. Everyone wants to see the “sexy pic” of something. Also ask questions. Try whichtestone.com for A/B testing.
Kevin: Do livestreams. Have fun with it.
Tim: Spend 80% on content on your blog and 20% on marketing. Having no blog is better than having a mediocre blog.

Edith: What is the one takeaway?

Tim: Have a measurable output or have fun. Otherwise, don’t do it.
Porter: Be authentic, be real.
Kevin: Don’t be corporate. Relax, be human.

How to Sell to Niche Markets Online

How to Market to Baby Boomers:

Panelist: Ali Moiz , COO, Peanut Labs Media, Virtual Currency Specialist

• Virtual currency is a new market, valued at $2 billion
• Baby Boomers are born between 1946 to 1964
• They have the highest income bracket
• Spends more than other age groups, especially in travel
• Fastest growing group of social networks users
• $1.2 billion in custom-sample market in 2008
• Fastest growing section of online gamers
• Only 5% to 15% are monetizing for gamers
• Example: Zombieland movie, finding a good trailer for that movie can generate $2 million more. Tested on baby boomers to find which trailer out of three they liked the best, used that one for the campaign
• Biggest segment of baby boomers make over $50,000 to $125,000 per year
• Commonly played online games for baby boomers: free to play (Yahoo! Games), casual games (Facebook, MySpace), Massively Multiplayer Games (MMO’s), downloadable games, virtual worlds, it’s a $1.5 billion market
• Baby boomer spend on average 7 hours a week playing online games
• Plays eight or more online games at the same time
• Works full time
• 23% are paying for online games
• 24% are buying goods online
• 14% pay for premium content online
• 18% watch ad-supported free streaming (i.e.Hulu)
• CPM’s generated online dollars

How to Market to Teens Online:

Panelist: Daniel Brusilovsky, 16-year-old CEO, Teens & Techs Networks, writes for Tech Crunch, Marketing Manager for Quick (iPhone apps)
Daniel@danielbru.com
www.danielbru.com
Twitter.com/danielbru

• Teens & Techs conference inspires teens to start their own business
• Second Life, a teen community
• Social media advertising: target teens.
• Why teens like Facebook: it’s simple to use, easy to understand, communication with friends (Facebook chat) helps each other with homework.
• Why teens don’t like Twitter: their media content, the open platform creates mistrust
• Why teens don’t like MySpace: too cluttered, but good for bands to upload their audio, too many Ads, it’s old news
• Print advertising is strong in schools because of the school newspaper
• Print Ads work for teens: people will read it, make it interesting
• eCommerce: teens like to buy clothes online, like to use Zappos and Amazon. Use eCommerce to your advantage. Integrate all your social media marketing to eCommerce
• If something doesn’t work, try something new. Teens are used to changes and are open-minded.

Questions from audience:

1) Why isn’t your school’s newsletter online? Daniel: It is, but it sucks
2) What is the return rate from teens buying online? Daniel: Zappos is a great example: easy returns, good customer service
3) What is the next big thing after Facebook? Daniel: It’s too soon to tell, but keep a look out for mobile, especially in social networking.
4) Where else are the baby boomers? Ali: They are also big on eCommerce, they search for news a lot, and they like informational sites
5) How can you sell to teens online when they don’t have credit cards? Daniel: get a link to your parents’ credit card, get PayPal. Ali: try Bill My Parents website
6) What is your favorite fan page on Facebook? Daniel: None, Ali: Just trying to avoid my mom on Facebook
7) Do kids influence their parents’ eCommerce activities? Ali: eCommerce will expand through friends’ recommendation. Daniel: Apple has a great example, influences kids to beg their parents for their products.
8) What’s the market for smartphone apps? Ali: Digital Chocolate, a company that is betting their market on smartphones, gaming is becoming huge on phones. Daniel: a flip phone is uncommon, most devices have internet access now
9) What’s a good online search for baby boomers’ buying trends without paying too much? Ali: check blogs, check Think Equity, a research firm. Compete.com and Quantcast.com
10) If I want to sell SAT study guides, who should I market to? Daniel: to the teens, the teens will want it, event thought the parents are buying it.
11) Are there more stats on baby boomers? Ollie: yes, more women are playing games online than men. (65% to 35%)
12) Is e-mail marketing effective on teens? Daniel: no, teens are not using email anymore.

How to Run Your Business or Nonprofit on the Cheap
Moderator – Barbara Russo, Business Coach, Founder, Barbara Russo Strategies. Concept: CPR, Clarity & Confidence, Persistence, Resilience

Panelist: Kevin Reeth

Founder, outright.com

• Get a paying customer first
• Start off as a side business first, then start buying stuff
• Don’t buy any new equipment, get everything used if possible, go to Craigslist, warehouses, clearance sales
• Get on Facebook, LinkedIn, Google, all the social networks, get personal referrals
• Get a web presence
• Get free tools, like Google analytics
• Big mistakes new businesses make: spending too much on details instead of focusing on getting more clients

Panelist: Matt Jordan

Enterprise Development Manager, Skype for Business

• Get used stuff
• Skype: 500 million unique suscribers
• Skype has solutions for business on the cheap
• Use eBay and PayPal
• More Skype promotional talk……..(blah, blah, blah)

Panelist: Jonathan Rochelle

Product Manager, Google Apps, Jrsays.com, @Jrochelle

• E-Mail (G-Mail) to get your own domain, IM’s video chat
• Shared calendars, post calendars and create meeting events
• Collaborative documents, spreadsheets, presentations, create and share documents
• Forms and websites, manage shared data on spreadsheets
• Company video library
• E-Mail security and archival
• Used by 2 million businesses with 20 million users

Panelist: Mark O’Leary

Comcast, Regional VP of Business Services, California

• Metrics: to get money from investors, give your metrics.
• Know the following: conversions, click thrus, customer acquisitions, which customers are profitable, pathways to cash flow, do you understand your finances?, every business should have a scorecard, always know your financial and marketing data, where are you spending your money?, where are you making your money?
• Advisors: bring an advisor into your business, some are free, most are financially successful people who are interested in helping people: Google local financial advisors, some advisors want equity, go to legal zoom.com. Set up a cap table, a contract for services in exchange for equity

Questions from audience:

1) How is Google’s confidentiality? Jonathan: Google employees use Google, too. So, they trust their own privacy policy. They are very strict on how they treat your property, your property belongs to you, and they are regularly audited
2) What is the going market rate for advisors? Mark: It depends on the scope of the engagement. If you can convince your advisor that your expected time period to make x amount of money, give them an hourly rate based on that math. Keep tight records
3) For Skype and Google, what is the best video recording device? Matt: DV cam and consumer grade webcams. Jonathan: Logitech webcam would do.
4) The sexiest metrics to quote for VC’s? Mark: Customer traction, finding adoption in the market, cash flow, Do you understand what’s driving sales?, What are your most effective channels?, Do you know your business well enough to make it successful? What’s you return rate?, Don’t use a selective metric unless you are ready to tell the truth, Don’t cherry pick, really understand your metrics and be prepared to go deep on your metric
5) What are the most unexpected expenses in small businesses? Kevin: Where to set the budget, trying marketing that does not match ROI. Spend a little bit of money at a time, test what works first.
6) How do you define a little bit of money? Kevin: Not 10’s of thousands of dollars, a couple of hundred to a couple of thousand, get data first before spending too much.
7) Do Google’s free accounts give the same level of service as paid accounts? Jonathan: No, paid accounts get more dedicated support. Paid accounts get 24/7 support.
8) Why are there so many Google threads out there unanswered? Jonathan: Google cannot answer everything and has to dedicate more time to paid accounts.
9) Why is Google Voice not discussed? Jonathan: Google Voice is not mature enough to discuss at this point
10) Any federal or state taxes on internet sales/communications happening soon? Mark: They are keeping an eye on that, don’t know yet.
11) Are there any plans for Skype to have video conferencing for multiple party users? Matt: They only have 25 audio users, but not video conferencing, Only A to B conferencing right now. They are working on it.
12) Will Google Wave be used for Google Apps? Jonathan: It’s too early to put apps into it.

How to Build a Business Brand on Yelp, LinkedIn, Facebook, & Google
Moderator: Shawna Causey, Comcast Business Class

Google

Panelist: Ryan Hayward, Product Development & Marketing, Local Business Center, Google

• 80% + are looking for businesses through Google & Google maps
• Business Listing is free
• Helps you get more business
• Can see a daily report of your traffic
• Anatomy of your listing on Google: Business name, business hours, description of business, photos, reviews of that business, location on Google maps and Google street view, photos are provided by the business, Google pulls info from City Search and other websites
• To optimize your business on Google: add photos, keep all info up to date, add a thorough business description, select all appropriate categories and describe specific products sold, give unique details and use specific keywords
• google.com/lbc, add your business, verify that it’s really your business

Yelp

Panelist: Michelle Broderick, Marketing Director, Yelp, Seattle, michelle.yelp.com

• How Yelp can help your business: to connect people to great local businesses
• 20 to 25 million people coming to Yelp monthly
• 5 million local reviews
• 85% of reviews are positive
• Make sure you claim your page
• Connect with your reviewers for free to respond to reviewers
• Flesh out you business page, put in your promos, put a photo, about your business
• Make sure your business is engaging

Facebook

Panelist: Hazel Grace Dircksen, Founder, Socialbees, Silicon Valley, @socialbees, Facebook.com/socialbees

• Helps small businesses develop a social presence on Facebook
• 300 million people on Facebook
• 10 million are connecting with businesses
• Use a Facebook page instead of a Newsletter
• Create a custom tab for ads
• Make it fun, engage and connect with your fans

Questions from the moderator:

1) How do you get started on getting listed on Google? Ryan: Check for your own business on Google, see what’s on there already.
2) How do you set up your business on Yelp? Michelle: Go to yelp.com/business, unlock your business page, join the conversation about once a week, put your URL in, add fun facts about your business, how and why you started your business,
3) How do you set up your business on Facebook? Hazel Grace: Start with a personal profile, then add a fan page (for businesses) by clicking on the advertising button at the bottom or join/start a group.
4) Give an example of a successful viral campaign on Facebook. Hazel Grace: Feel your Boobies, an organization that promotes breast cancer awareness.
5) Give an example of a successful campaign on Yelp. Michelle: A café business blew up a gigantic sign of Yelp and stuck it in her window, people asked her about it, and she explains that she’s well-loved on Yelp. She has all her specials and promos on it.
6) Give an example of a successful campaign on Google. Ryan: A 12-location business was on the verge of bankruptcy. Employee used Google Analytics & enhanced content on Google, business started to flourish. She became the manager of all 12 locations.
7) What kind of data/statistics do you see on Google? Ryan: How many times your business was viewed by people, how many people clicked on your website, from what zip codes people are looking for you, Google alerts you on when your business is mentioned, Google Adwords can promote your business.
8) What stats do you get from Yelp? Michelle: How many people viewed your page, an alert every time you get reviewed, check feedback from all reviews to get data.
9) What stats do you get from Facebook? Hazel Grace: Demographics of fans, how they interact with your business, who’s interacting with your business, compare yourself with other fan pages, see what people are saying about you.
10) What’s next for Google? Ryan: Local Business Center: more enhancements on data collected, more info on how to use your data, more social aspects
11) What’s next for Yelp? Michelle: International focus, launched UK and Canada, mobile
12) What’s next for Facebook? Hazel Grace: Fan pages to replace company newsletters, local business focus, new iPhone update.
13) One thing businesses are doing wrong?
Hazel Grace: Facebook: businesses abandon their fan pages, no new updates or flair, overusing and double posting.
Michelle: Yelp: abandoning their profile, come across too desperate, faking their own reviews.
Ryan: Google: outdated data, not having enough content.

Question from audience via Twitter:

How do you use these channels to connect with B2B? Build a community of people that are looking for your type of business, make sure you are connected because business owners need services/products, too. Not too different from B2C.

Google for Technophobes: How to Secure Your Number One Spot on Google
David Rodnitzky, Founder, PPC Associates

SEM vs. SEO

SEM is not magic, best practices in SEM can improve your business, but cannot cure your business. If you don’t have a competitive business, no amount of SEM will help you.

The seven habits of highly effective SEM:

1) Search engines.

The big 3 are Google (78%), Yahoo (11%), Bing (8%), the 2nd tier, AOL & Ask.

Google search:

Good: easy, reliable, and large.
Bad: competitive, direct-response, quality score

2) Content:

2 types: content & placement.

Google:

Good: easy, less competitive, latent demand, no quality score.
Bad: inconsistent, complex, requires effort

Google makes 1/3 of their revenue from their content network

Yahoo & MSN (Bing):

Advantages: no as much people are using using it, so it is less competitive. Focus on Google first, then use these (if you have time)

3) Keywords

2003: keywords are king. Long live the long tail
2005: Google introduces “quality score”. Non-relevant keyword buys will cost you a lot
2006: Google expands “broad match’ algorithms

4) Ad text:

Call to action:

• Four human emotions (fear, greed, exclusivity, vanity)
• Targeted to specific ad group
• Test, test, test – CTR x conversion rate, CTR cannot be ignored, Google looks at those
• Do not be clever, it does not work. Tell people exactly what you want them to do

Advanced Ad Text:

• Dynamic keyword insertion
• Display URLs & custom 404 pages
• Google Checkout & PayPal
• Tell the user what to do
• Geo-targeting, maps out your location on Google

5) Landing Pages:

• Never use your homepage as a landing page.
• Always create a specific page, down to the keyword level.

Landing page Success factors:

• Avoid scrolling
• Establish credibility
• Important data should be placed above the fold
• Function over form
• Test, test, test
• Quality score: contact us, privacy policies, about us, site map, load time
• Multiple methods of communication
• Highly targeted to your keyword and ad text

Basic Bidding Calculation:

Reverse engineer to actual profit for every click. If 5% conversion, 1% downloads, with revenue of $5000, margin goal is 20% on advertising. 2000 clicks get 100 downloads = $4 CPC

6) Reporting:

The more data you can get from your campaigns, the better

Search Engines

• API’s are available
• Google desktop editor

Log Files

• Time stamp
• Raw search query

Web Analytics:

• Click path
• Click overlay

7) CRM and Sales Team

• Phone calls
• Offline conversions

What metrics matter for SEM?

Search engine metrics

Targeting:

• Excludes certain areas so you can focus on your neighborhood
• Create negative keywords, (words you don’t want) i.e. people who sell night stands should exclude the word “one”
• Demographic targeting
• IP address exclusion, your own salesperson is clicking on your ad, exclude your own company

Consequences on not targeting:

Competitors will get the traffic instead of you

Bonus: SEO Best Practices

Meta Content:

Meta title, Meta description, Meta keywords

• Title= 145 characters, description = two sentences
• Search engines read from left to right
• Each page needs a separate meta-content
• Be reasonable about the word you are trying to rank for

Relevant Content:

• Write unique content relevant to your business
• Consider keyword density
• Avoid duplicate content
• 150 to 250 words minimum per page

Relevant Linking:

• Get relevant websites to link to your site
• Ask them for specific “anchor text”
• Avoid reciprocal links; trading links is not good practice
• Avoid “link farms” or “text link ads”, avoid buying links because they’re too spammy
• Create good internal linking structure

David Rodnitzky

David@ppcassociates.com
Company: www.ppcassociates.com
Conference: www.CRSconference.com
Networking Group: www.onlineleadgen.org

Questions from audience:

1) Any advice on click fraud? Google can find out and exclude them
2) How much should you spend on a campaign? Not a quick answer. Ask yourself: What is my expected conversion rate? Use a statistical significance calculator.
3) Is it true that if you have a blog, you get ranked higher? Yes, if you provide fresh, updated content that’s relevant. Use Google Webmaster Tools to see how often you are spidered
4) How does Google handle keywords on blogs vs. a regular website? You can create custom meta keywords for your blog to rank. WordPress is better for SEO than Blogger.com

BizTechDay
October 22-23, 2009
Hyatt Regency SFO
Burlingame, CA

http://www.biztechday.com/

The Most Powerful Entrepreneur and Small Business Conference

BizTechDay is a two day conference targeted at entrepreneurs and small business owners. The purpose of this conference is to show small businesses how to leverage on technology to grow a business.

It focuses on 3 simple ways to use technology to drive your business:

1. How To Raise Money or Get Investors.
2. How To Use Social Media To Increase Business.
3. How To Leverage On Your Website For Marketing And To Drive Sales.

Use LinkedIn/Facebook/Yelp to Create Your Web Presence + 20 More Sites

Nicole Nicolay, Effektive Solutions
Rick Rochon, AdSymetrix.com

Rick Rochon:

Social Marketing Puzzle

• Web 2.0 Terms
• Creating a Web presence
• Blogging for business
• Social Networking
• Social Media
• Taking online … offline
• Monitoring what others are saying

Social Marketing Puzzle:

• Your Business   -> $$$
• Your Content -> www, video, blog
• Their Content -> content around your content -> consumer opinion, blogs and websites, Favorites

How we used to Market:  (Print, Broadcast, Mail)

How we can market now?

Don’t stop offline areas, instead add new things to the Mix

Nicole Nicolay:

Web2.0 – Online interaction

• Social Networks
• Social Media / New Media (Video, podcasts, blogs, comments, twitter, etc.)
• Blog vs. Website  (one s static, and one is updated frequently)
• RSS -> Really Simple Syndication – Flow of information (TV, Newspaper, etc.  now online feeds, subscribe to websites and blogs)
• SEO -> optimize website get on search engines
• Blogging for Business

Why blog?

• Enhance your online presence
• Build a community
• Share your knowledge
• Enhance your credibility
• SEO, Search Engine Optimization
• Turn blog traffic into business

State of the Blogosphere: (Technorati):

• 1.5 M blogs created in last 7 days
• 77% of internet users read blogs
• Over 184 million blogs have been created since 2002

Blog’s:  Easily consumable, easily digestible by Search Engines.

Some Syndication Tools:

zecoda and feed blitz = blog tools to syndicate content

Offer freebies, advice, to collect users

5 Steps to Create your Blog

1. Go to WordPress
2. Sign up for account
3. Choose your domain & blog name
4. Activate account
5. Start blogging

Things to Keep in Mind for a Blog

• Target Your Audience
• Grow You Readership
• Write good content with your keywords (Natural… not stuffing!)
• Post frequently 3-5x a week
• Encourage readers to subs to your newsletter (freebie)
• Submit your blg to directories: google, yahoo, dmoz, blogged, etc.
• Foster community with commenting your and others
• Link to others within content or blogroll (related, higher rank)
• Employ backlink strategies (beg, borrow and make badges)
• Spread the love and good content w/guest posting
• Tag your posts
• Aggregate your blog content on your social profiles
• Cross promotions (online/offline)

Misc Tips:

• Don’t make it a mystery for users to get a hold of you or buy
• Analyzing your readers:
  Click Analytics:  getclicky.com and google.com/analytics
• Don’t cut marketing

The most successful companies

Facebook:

• Over 110 million active users
• 4th most trafficked social media site in the world
• Over 55K regional, work related, collegiate, and high school networks
• More than 30M photos uploaded
• Over 24,000 applications

Linked In:

• Profile oriented for professionals
• Asking questions, answering questions, join groups

Flickr:

• For your photos/images
• Social network around your photos
• Groups
  Throw events, give cards out

ITunes for podcasts:

• Hardware Mic: Snowball
• Software: audacity
• or use…Blog talk radio

Flip TheFlip.com ($179) (minnow) – one click to YouTube

• Create 1 best video
• Creating your own Ads
• Automatically upload to YouTube

Other misc:

• SpotMixer.com
• Animoto.com

Taking Online … Offline

• Eventbrite.com  (workshop, seminar, etc.  for knowledge expert on topic)
• Meetup.com

Web Monitoring:

• Yelp.com
• Google.com/alerts

Plan, Place, Perfect – Create your web presence plan

• blogging
• commenting
• social networking
• social media: pictures, podcast, video

Q & A:

Handling a Negative review on Yelp:

• Read the Yelp business rules
• Don’t call the user directly or their boss, that violates the Yelp business rules
• Contact yelp customer service / legal

Other

Recommended length of a podcast  = 1 Min. for initial one.   Then create a longer one for a deeper one for those users interested.

TBD.com is the social network aimed toward the older generation

BizTechDay 2008
October 25th, 2008 8:45 a.m. – 6:00 p.m.
Hilton San Francisco
http://www.biztechday.com/

BiztechDay is the ONE event for small business owners and entrepreneurs. It is the only conference that put business before technology.

It is where you’ll learn how to grow your business using the power of the Internet & Web 2.0 tools.

It is where you’ll meet the most influential business experts, internet mavericks, bloggers, podcasters, social media gurus, technology experts, like-minded entrepreneurs and business owners including:

• Tim Ferriss – New York Time Best Seller and Author of Four Hour Work Week
• George Wright – VP of Marketing from Blendtec (WillitBlend)
• Megan Casey – Editor in Chief from Squidoo.com (Top 500 websites in the World!)
• Stephan M. Spencer – SEO Guru & Founder of Netconcepts.com
• Any many more!