June 4th, 2009 by Richard Lee
Keynote Q&A: Dr. Qi Lu, President, Online Services Division, Microsoft
Speakers:
Danny Sullivan
Dr. Qi Lu
9:00 – 9:45AM on Wednesday, June 3 in International Promenade Room
Dr. Qi Lu took the helm of Microsoft’s search efforts in January. Now six months into his new role, during this keynote Q&A with Search Engine Land editor-in-chief Danny Sullivan, Lu shares in this some of the changes that have been made to Microsoft Live Search and where the company intends to head in the search space.
Dr. Qi Lu
Bing.com
- To understand user intent – organized in a better way to meet the user intent
- Paradigm shift from web links to web groups
- Make more informed decisions faster
- Have semantic meaning
Be objective, be brutally honest, look at the obstacles, and be clear where are you heading to. Be dedicated, determined and committed.
Bing = in Chinese bee-ying – being certain to respond or responsive
Quality of the search experience, the Internet is a viral media, it will become popular in itself if you do it right
Search engine technology
Some search queries tend to need fresh content to be relevant