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		<title>MediaTrust Sponsored Workshop: Performance Marketing&#8211;Getting the Most from Your Marketing Dollar in a Tough Economy &#8211; Ad:tech 2009</title>
		<link>http://conferencebuddies.com/2009/04/22/adtech-mediatrust-sponsored-workshop-performance-marketing-getting-the-most-from-your-marketing-dollar-in-a-tough-economy/</link>
		<comments>http://conferencebuddies.com/2009/04/22/adtech-mediatrust-sponsored-workshop-performance-marketing-getting-the-most-from-your-marketing-dollar-in-a-tough-economy/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 21:30:31 +0000</pubDate>
		<dc:creator>Stephanie Chan</dc:creator>
				<category><![CDATA[Ad:tech]]></category>
		<category><![CDATA[E-Marketing]]></category>
		<category><![CDATA[ad:tech 2009]]></category>
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		<category><![CDATA[performance marketing]]></category>

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		<description><![CDATA[MODERATOR: Neil Strother, Analyst, Forrester Research PANELISTS: Steve Schaffer, Founder and CEO, Vertive &#8211; Publisher of Offers.com Jarvis Mak, Senior VP, Global Research and Insights Director, Havas Digital Peter Bordes, CEO, MediaTrust Kelly Powers, Senior Manager, Customer Acquisition, Zazzle Performance Marketing: Lead Referral % of Sales Affiliate Channel seen as Marketing Channel Evaluate Pay to [...]]]></description>
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