April 22nd, 2009 by Stephanie Chan
MediaTrust Sponsored Workshop: Performance Marketing–Getting the Most from Your Marketing Dollar in a Tough Economy – Ad:tech 2009
MODERATOR:
Neil Strother, Analyst, Forrester Research
PANELISTS:
Steve Schaffer, Founder and CEO, Vertive – Publisher of Offers.com
Jarvis Mak, Senior VP, Global Research and Insights Director, Havas Digital
Peter Bordes, CEO, MediaTrust
Kelly Powers, Senior Manager, Customer Acquisition, Zazzle
Performance Marketing:
- Lead
- Referral
- % of Sales
Affiliate Channel seen as Marketing Channel
- Evaluate Pay to Affiliates
- Involve in this arena
- Ramp & Optimize – data points to find attribution
- Holistic Approach
Online Marketing Eco-System:
- Search
- Display
- Etc.
Online Channels:
- CPM
- CPC
- CPA = Performance Marketing