Conference Buddies » advertising http://conferencebuddies.com Wed, 19 May 2010 20:29:59 +0000 en hourly 1 http://wordpress.org/?v=3.0 How to Sell to Niche Markets Online – BizTechDay 2009 http://conferencebuddies.com/2009/10/25/how-to-sell-to-niche-markets-online-biztechday-2009/ http://conferencebuddies.com/2009/10/25/how-to-sell-to-niche-markets-online-biztechday-2009/#comments Sun, 25 Oct 2009 18:19:21 +0000 Joanna Lee http://conferencebuddies.com/?p=326 How to Sell to Niche Markets Online

How to Market to Baby Boomers:

Panelist: Ali Moiz , COO, Peanut Labs Media, Virtual Currency Specialist
  • Virtual currency is a new market, valued at $2 billion
  • Baby Boomers are born between 1946 to 1964
  • They have the highest income bracket
  • Spends more than other age groups, especially in travel
  • Fastest growing group of social networks users
  • $1.2 billion in custom-sample market in 2008
  • Fastest growing section of online gamers
  • Only 5% to 15% are monetizing for gamers
  • Example: Zombieland movie, finding a good trailer for that movie can generate $2 million more. Tested on baby boomers to find which trailer out of three they liked the best, used that one for the campaign
  • Biggest segment of baby boomers make over $50,000 to $125,000 per year
]]> http://conferencebuddies.com/2009/10/25/how-to-sell-to-niche-markets-online-biztechday-2009/feed/ 1 Master Class Workshop: Designing for Conversation – Ad:tech 2009 http://conferencebuddies.com/2009/04/22/adtech-master-class-workshop-designing-for-conversation/ http://conferencebuddies.com/2009/04/22/adtech-master-class-workshop-designing-for-conversation/#comments Thu, 23 Apr 2009 01:15:12 +0000 Stephanie Chan http://conferencebuddies.com/?p=134 http://conferencebuddies.com/2009/04/22/adtech-master-class-workshop-designing-for-conversation/feed/ 0 Location-Based Advertising: Innovative Business Models That Are Paying Off Today – Ad:tech 2009 http://conferencebuddies.com/2009/04/21/adtech-location-based-advertising-innovative-business-models-that-are-paying-off-today/ http://conferencebuddies.com/2009/04/21/adtech-location-based-advertising-innovative-business-models-that-are-paying-off-today/#comments Tue, 21 Apr 2009 23:00:47 +0000 Richard Lee http://conferencebuddies.com/?p=110 MODERATOR: Josh Goldman, Partner, Norwest Venture Partners PANELISTS: Sam Altman, Co-Founder and CEO Scott Dunlap, Chairman of the Board, Founder and CEO, NearbyNow Gordon Whitten, Founder and CEO, Sojern Alistair Goodman, COE, 1020 Placecast

3 ways to target advertising

Demographic:

  • What is this person like?

Behavioral:

  • what is he/she doing?
  • what has he/she done recently?

Geographic:

  • where is he/she right now?
]]> http://conferencebuddies.com/2009/04/21/adtech-location-based-advertising-innovative-business-models-that-are-paying-off-today/feed/ 0 TARGUSinfo Sponsored Workshop: The Secrets to Customer Acquisition – Data-Fueled Media & Lead Generation Strategies – Ad:tech 2009 http://conferencebuddies.com/2009/04/21/adtech-targusinfo-sponsored-workshop-the-secrets-to-customer-acquisition-data-fueled-media-lead-generation-strategies/ http://conferencebuddies.com/2009/04/21/adtech-targusinfo-sponsored-workshop-the-secrets-to-customer-acquisition-data-fueled-media-lead-generation-strategies/#comments Tue, 21 Apr 2009 23:00:20 +0000 Stephanie Chan http://conferencebuddies.com/?p=127 http://conferencebuddies.com/2009/04/21/adtech-targusinfo-sponsored-workshop-the-secrets-to-customer-acquisition-data-fueled-media-lead-generation-strategies/feed/ 0 Sitecore Sponsored Workshop: Beyond the Landing Page–The 7 Habits of Maximizing Web Site Advertising Spend – Ad:tech 2009 http://conferencebuddies.com/2009/04/21/adtech-sitecore-sponsored-workshop-beyond-the-landing-page-the-7-habits-of-maximizing-web-site-advertising-spend/ http://conferencebuddies.com/2009/04/21/adtech-sitecore-sponsored-workshop-beyond-the-landing-page-the-7-habits-of-maximizing-web-site-advertising-spend/#comments Tue, 21 Apr 2009 19:30:10 +0000 Stephanie Chan http://conferencebuddies.com/?p=125 http://conferencebuddies.com/2009/04/21/adtech-sitecore-sponsored-workshop-beyond-the-landing-page-the-7-habits-of-maximizing-web-site-advertising-spend/feed/ 0