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	<title>Conference Buddies &#187; ad:tech 2009</title>
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		<title>GetDigital! Shelly Palmer&#8217;s Digital Power User Boot Camp &#8211; Ad:tech 2009</title>
		<link>http://conferencebuddies.com/2009/04/23/adtech-getdigital-shelly-palmers-digital-power-user-boot-camp/</link>
		<comments>http://conferencebuddies.com/2009/04/23/adtech-getdigital-shelly-palmers-digital-power-user-boot-camp/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 20:30:29 +0000</pubDate>
		<dc:creator>Stephanie Chan</dc:creator>
				<category><![CDATA[Ad:tech]]></category>
		<category><![CDATA[E-Marketing]]></category>
		<category><![CDATA[ad:tech 2009]]></category>
		<category><![CDATA[social bookmarking]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>

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		<description><![CDATA[SESSION LEADER: Shelly Palmer, Managing Director, Advanced Media Ventures Propagate your intellectual property = more value Currency/Value: self-selected groups (subscribers) attention passion fame intention (Google profits from visitors intention to find/search) respect things that make your quality of life better Translate Value Into Wealth The speed of information is directly related to economic wealth Social [...]]]></description>
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		<title>Master Class Workshop: Designing for Conversation  &#8211; Ad:tech 2009</title>
		<link>http://conferencebuddies.com/2009/04/22/adtech-master-class-workshop-designing-for-conversation/</link>
		<comments>http://conferencebuddies.com/2009/04/22/adtech-master-class-workshop-designing-for-conversation/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 01:15:12 +0000</pubDate>
		<dc:creator>Stephanie Chan</dc:creator>
				<category><![CDATA[Ad:tech]]></category>
		<category><![CDATA[E-Marketing]]></category>
		<category><![CDATA[ad:tech 2009]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[conversational marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://conferencebuddies.com/?p=134</guid>
		<description><![CDATA[SESSION LEADER: Paul Pangaro, Ph.D., Co-Founder and CTO, CyberneticLifestyles.com Conversational Marketing/Media How do we design for conversation? By Applying Cybernetics: Science of &#8220;getting what you want&#8221; Helps us to understand, navigate &#38; regulate complex systems encompasses individual, social &#38; technical aspects includes a branch called &#8220;conversation theory&#8221; What are the goals? How do we measure [...]]]></description>
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		<title>Master Class Workshop: Kick-Ass Creative &#8211; Left Coast Style &#8211; Ad:tech 2009</title>
		<link>http://conferencebuddies.com/2009/04/22/adtech-master-class-workshop-kick-ass-creative-left-coast-style/</link>
		<comments>http://conferencebuddies.com/2009/04/22/adtech-master-class-workshop-kick-ass-creative-left-coast-style/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 00:00:12 +0000</pubDate>
		<dc:creator>Stephanie Chan</dc:creator>
				<category><![CDATA[Ad:tech]]></category>
		<category><![CDATA[E-Marketing]]></category>
		<category><![CDATA[ad:tech 2009]]></category>
		<category><![CDATA[banner ad]]></category>
		<category><![CDATA[banner advertising]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[micro-site]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://conferencebuddies.com/?p=133</guid>
		<description><![CDATA[SESSION LEADER: Conor Brady, Chief Creative Officer, Organic SESSION PARTICIPANTS: Niels Aillaud, Senior Manager Digital Marketing, LG Electronics Scott Briskman, VP, Executive Creative Director, Agency.com San Francisco Jared Cluff, VP, User Acquisition, Ask.com John Rabasa, Executive VP, Managing Director, Publicis Modem West Markets are conversations, but make sure you are invited Social Media is about [...]]]></description>
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		<title>Master CLass Workshop: The Power of Storytelling &#8211; Ad:tech 2009</title>
		<link>http://conferencebuddies.com/2009/04/22/adtech-master-class-workshop-the-power-of-storytelling/</link>
		<comments>http://conferencebuddies.com/2009/04/22/adtech-master-class-workshop-the-power-of-storytelling/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 22:45:54 +0000</pubDate>
		<dc:creator>Stephanie Chan</dc:creator>
				<category><![CDATA[Ad:tech]]></category>
		<category><![CDATA[E-Marketing]]></category>
		<category><![CDATA[ad:tech 2009]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[storytelling]]></category>

		<guid isPermaLink="false">http://conferencebuddies.com/?p=132</guid>
		<description><![CDATA[SESSION LEADER: Michael Perman, Senior Director, Levi Strauss &#38; Co. Storytelling inspires change &#8220;Better Thoughts Through Thinking&#8221; Stories has us &#8220;go the distance&#8221; with customers Publicize customer stories around the brand Build loyalty for brand through connection &#38; added value Creativity in Delivery (ie. animation, short story, long story, advertising, etc.) Companies that used this [...]]]></description>
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		<title>MediaTrust Sponsored Workshop: Performance Marketing&#8211;Getting the Most from Your Marketing Dollar in a Tough Economy &#8211; Ad:tech 2009</title>
		<link>http://conferencebuddies.com/2009/04/22/adtech-mediatrust-sponsored-workshop-performance-marketing-getting-the-most-from-your-marketing-dollar-in-a-tough-economy/</link>
		<comments>http://conferencebuddies.com/2009/04/22/adtech-mediatrust-sponsored-workshop-performance-marketing-getting-the-most-from-your-marketing-dollar-in-a-tough-economy/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 21:30:31 +0000</pubDate>
		<dc:creator>Stephanie Chan</dc:creator>
				<category><![CDATA[Ad:tech]]></category>
		<category><![CDATA[E-Marketing]]></category>
		<category><![CDATA[ad:tech 2009]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[performance marketing]]></category>

		<guid isPermaLink="false">http://conferencebuddies.com/?p=131</guid>
		<description><![CDATA[MODERATOR: Neil Strother, Analyst, Forrester Research PANELISTS: Steve Schaffer, Founder and CEO, Vertive &#8211; Publisher of Offers.com Jarvis Mak, Senior VP, Global Research and Insights Director, Havas Digital Peter Bordes, CEO, MediaTrust Kelly Powers, Senior Manager, Customer Acquisition, Zazzle Performance Marketing: Lead Referral % of Sales Affiliate Channel seen as Marketing Channel Evaluate Pay to [...]]]></description>
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