Conference Buddies

Social Media ROI: What, How, Why

Panelist(s): Rob Hahn, Jim Marks, Sherry Chris, Mike Simonsen, Dan Green
@mikesimonsen
@BHGRE_Sherry
@jimmarks
@mortgagereports

What is an ROI?

Traditional ROI = Return on Investment
Social Media ROI = Return on Influence

ROI is a measure on traffic, clicks, and dollars. The basics of ROI is that, how much money you put in is how much you get in return. It can be summed up as such:

Time invested and sphere of influence put into Social Media => Return on Influence => Return on Investment

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Social Media Success Stories – BlogWorld Expo 2009

Speaker:

Samantha Gammell (Oscar Mayer / Kraft), Justin Levy (Caminito Argentinean Steakhose), Brian Wiegand, Frank

This session explores Social Media case studies and success stories

Frank Eliason
Comcast Cares

• Twitter handle: @comcastcares
• Passionate not about products, passionate about customers
• Passion is important
• Look at Zappos, passionate about company culture, employees, brand, and passionate about customers! or Gary V being passionate about wine.
• Tie results to purchases
• One Tweet Resolution = resolve problems quickly

Facebook = great place to meet with people you already know

Facebook = not a great place to meet people you don’t already know (compared to Twitter)

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Blog World Expo
October 15-17
Las Vegas Convention Center
http://www.blogworldexpo.com/

The 2009 BlogWorld & New Media Expo will take place at the Las Vegas Convention Center, beginning with the exclusive “Social Media Business Summit” conference on October 15th and continuing with the BlogWorld & New Media Expo and Conference October 16th-17th. This is first and only industry-wide tradeshow, conference, and media event dedicated to promoting the dynamic industry of new media including: Blogging, Podcasting, Social Media, Oline Video, Music, TV, Radio, Gaming, Entertainment and Communities.

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Oracle OpenWorld
October 11-15
Moscone Center
San Francisco, CA
http://www.oracle.com/us/openworld/

Oracle OpenWorld offers a schedule that’s bursting with sessions, demos, networking events, and more—all geared to making your company work better. Many of this year’s Oracle OpenWorld sessions focus on modernizing much of the hardware and applications already in use—in order to create a next-generation data center from existing assets. The sessions and demos also include presentations on virtualization and many more. With virtualization, an array of operating systems can run outside of the base operating system within a company—with no additional hardware required.

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Seminar looking at the role of social media in the enterprise sponsored by KickApps.

First Speaker: Alex Blum, KickApps

• Social Media creates channels for new revenue and deeper insight into potential clients
• 93% of Americans believe a company should have a social media presence
• Key to Success: Create a community around your content
• Widgets: A key for viral integration and for viral syndication of activity and content
• As powerful as SEM or SEO
• Social Media compels people to share, which provides lots of data results and informs us of marketing strategies
• Social media gets people talking in the context of your brand
• Can allow you to respond to feedback, and in turn, gain customers’ loyalty
• Must take full ownership of your membership
• Blum’s Law of Website Development: As soon as you launch it, you’d want to change it

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Social Media in the Enterprise
June 17, 2009
The Palace Hotel, San Francisco
The social web is radically changing the way businesses market, communicate and support customers. The ability to create meaningful and sustained engagement with customers is easier than ever, but doing it successfully is no easy task.

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Has something gone wrong with your organic search engine traffic? An SEO audit might be in order. This session covers how to conduct an efficient audit that troubleshoots real problems, rather than taking you down blind alleys. It also helps you reassess your current SEO efforts for areas that can be tweaked and improved.

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Dr. Qi Lu took the helm of Microsoft’s search efforts in January. Now six months into his new role, during this keynote Q&A with Search Engine Land editor-in-chief Danny Sullivan, Lu shares in this some of the changes that have been made to Microsoft Live Search and where the company intends to head in the search space.

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What’s a You&A? That’s where you, the audience, put your questions directly to the head of Google’s web spam team, Matt Cutts. As an engineer in search quality, Matt’s been dealing with webmaster issues for Google since 2000 and is well known to many advanced search marketers from his blog and public speaking.

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Links still rule as a major factor in helping pages rank well. You know all the obvious link building tips such as directories and forums. This session goes off-the-beaten path with ideas on how to find important, trusted, and relevant linking opportunities you might be overlooking.

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