Conference Buddies

Utilizing Social Media and Web 2.0 to Market Your Business – Miva Merchant 2009
Speaker: Hal Lublin, President, BuzzBuilderz

Conference Notes:

• Social Media = People driven, social, collaborative
• Estimated search engine marketing spend is $11B in 2010 = SEM (Search Engine Marketing Professional)
• 65% of people feel constantly bombarded with too much marketing and advertising and consider to be out of control (Forrester)
• Average person receives 70 spam emails a day (McAfee)
• Become Part of the Community
• Physical networking is being replaced by social marketing
• Create a professional profile
• Frolleagues = colleagues who send friendship requests
• Plaxo = Professional Profile
• Facebook = Personal Profile + fan page for business
• MySpace
• Yelp = Local businesses
• LinkedIn = Professional Profile
• BLIP.fm = Music Social Network
• Seesmic = Video
• BriteKite = GeoTagging
• Flikr = photo sharing (shared to twitter and blog)
• 12seconds.tv = Video (documentally = funny)

Twitter Corporate Voice Examples:

• Better Homes and Gardens
• BHGrealestate
• WholeFoods
• TravelChannel
• Comcast Cares

A Few Twitter Tools:

Twirl, TweetDeck, SocialTool, Twengager, TwitterFeed.com (blog)

Other Social Examples:

Coke Cola Blog
AMEX Open Network (Small businesses)
Miamism.com (Miami Blog)

Reputation Management Cycles:

Profile -> Identity -> Reputation -> Trust

What are you posting and sharing:

Digg, Reddit, Delicious, StumbleUpon

Social Tips:

• Claim your handle
• Create a profile that can be replicated across several platforms
• Be Genuine
• Be Consistent
• Have Fun
• Listen & Read First
• Try things – You cannot break the Internet

Other Tools:

Checkusername.com = check if your username is taken across other social media sites
squarespace = blog service

TechCrunch50
September 8-10, 2008
San Francisco Design Center Concourse
http://www.techcrunch50.com/2008/conference/

TechCrunch50 showcases the top 50 best technology start-ups and help expose them to venture capitalists, journalists, and other influential movers and shakers. Google, Yahoo, MySpace, Sequoia Capital, Mayfield Fund, Clearstone Venture Partners, Charles River Ventures and Fenwick & West are just some of the companies supporting this conference. This conference expanded from 40 top picks when started in 2007, now expanded to the top 50, plus a a DemoPit showing off another 100 early-stage companies to the public to over 900 attendee.

This is yet another great conference in the San Francisco Bay Area / Silicon Valley to find the latest technology.

Google has released a set of “free” development tools and standards which helps developers save time and money producing new “widgets” for the web.

Open ID = Login credentials can be shared between different websites. Almost like a “Single Sign On” or “SSO”. Developers and social websites can make it easier on users so you don’t have to log in 10 different times with 10 different passwords. It makes life more integrated and easier to use multiple social websites for a each person.

OAuth = This helps developers write code that can talk to other applications and social websites, by providing a way to authenticate into and use information in between different websites.

Open Social = Build once, compatible with many. A new development standard or application programming interface (API) for developers to build applications with one set of code that is compatible with all other social applications that support Open Social, instead of building a different set of code for every single website API. Well, actually it should at least save you at least 80% of coding, in lieu of 100% of recoding each time. The 20% difference may be for any special features that’s specific for each social network or application. Google, Yahoo and MySpace, collaborated together in forming the open social foundation, www.opensocial.org.

Shindig = New protocal to help develop in open social. The actual programming languages can be either Java or PHP; both are supported.

Google App Engine = “Free” development platform/infrastructure to build, test, debug, host and run your applications. This includes the hosting and app server development environment for free. The first 5,000,000 page views are free, with a small nominal charge ($40/mo avg) after that. You can still use your favorite IDE such as eclipse, then use Google App Engine to test, debug, and launch your applications for free. Utilizing the Python programming language.

Android = Build mobile applications, with the help of Google’s mobile software stack. Interactive, touch screen capability, and even motion sensor capability such as a virtual compass navigation within your mobile maps application (of course dependent on what your phone supports as well).

Google AJAX = Using AJAX as your programming language you can add Google functionality onto your website, such as Google Search.

Google Web Toolkit = Helps developers build AJAX applications.

Google Gadgets = Helps developers build widgets or mini applications to run on multiple Google website properties such as iGoogle.

Google Gears = Helps developers build desktop applications.

You Tube Data API = Customize and integrate YouTube on your website, including look/feel, layout and navigation.