Conference Buddies » Social Marketing http://conferencebuddies.com Wed, 19 May 2010 20:29:59 +0000 en hourly 1 http://wordpress.org/?v=3.0 Why Blogs are your #1 Search Marketing Tool – BlogWorld Expo 2009 http://conferencebuddies.com/2009/10/23/why-blogs-are-your-1-search-marketing-tool-blogworld-expo-2009/ http://conferencebuddies.com/2009/10/23/why-blogs-are-your-1-search-marketing-tool-blogworld-expo-2009/#comments Fri, 23 Oct 2009 20:43:13 +0000 Joanna Lee http://conferencebuddies.com/?p=277 Why Blogs are your #1 Search Marketing Tool Speaker: Chris Baggott, Compendium Blogware 10/15/2009, 11am - 12pm Notes:
  • Blogging is the number one corporate focus. It is the fastest growing corporate initiative
  • Blogging is a great way to get out information (to searchers)
  • The goal is to get more first time searchers
  • comScore: 43% more searches this year than last year
  • Search is a way to find a solution to your problems
  • Companies that have blogs have 55% more visitors to their website, with 97% more traffic to inbound links
]]> http://conferencebuddies.com/2009/10/23/why-blogs-are-your-1-search-marketing-tool-blogworld-expo-2009/feed/ 0 What Travel Marketers Look for in Blogs – BlogWorld Expo 2009 http://conferencebuddies.com/2009/10/23/what-travel-marketers-look-for-in-blogs-blogworld-expo-2009/ http://conferencebuddies.com/2009/10/23/what-travel-marketers-look-for-in-blogs-blogworld-expo-2009/#comments Fri, 23 Oct 2009 20:31:18 +0000 Joanna Lee http://conferencebuddies.com/?p=272 What Travel Marketers Look for in Blogs

Mike Taylor: B.L.O.G.S.

(B)ring the Basics: give general, pertinent information. Less than two paragraphs, your audience, affiliated publications, metrics, unique visits, ratings (L)inks/Relationships: find ways to develop relationships, pitch blogs with specific content, reach out to establishments (O)n Top of the World factor: the bells and whistles that set you apart from others, videos, photos, contests & promotions, fresh new ideas, become an influencer & let people know who you are (G)oods: be up front, communicate what you can deliver, your focus, set the expectation, doesn’t always have to be editorial in nature, can be book tours, tweetups, present opportunities (S)end and Share: what is your distribution strategy? E-mail, Twitter, Facebook? Are you independently well known?]]> http://conferencebuddies.com/2009/10/23/what-travel-marketers-look-for-in-blogs-blogworld-expo-2009/feed/ 1 Travel Blogging 2009 & Beyond – BlogWorld Expo 2009 http://conferencebuddies.com/2009/10/23/travel-blogging-2009-beyond-blogworld-expo-2009/ http://conferencebuddies.com/2009/10/23/travel-blogging-2009-beyond-blogworld-expo-2009/#comments Fri, 23 Oct 2009 20:23:00 +0000 Joanna Lee http://conferencebuddies.com/?p=269 Travel Blogging 2009 & Beyond

Travel Blogging Tips & Advice

  • Write stories about things that are happening, things you see, people you met
  • Don’t do it because of money, do it because you love what you’re doing
  • Make your travels into interesting stories
  • Blog in conjunction with twittering, use bit.ly to put links on there
]]> http://conferencebuddies.com/2009/10/23/travel-blogging-2009-beyond-blogworld-expo-2009/feed/ 0 The Value of Blogs To Hospitals, New Organizations, and Industry – BlogWorld Expo 2009 http://conferencebuddies.com/2009/10/23/the-value-of-blogs-to-hospitals-new-organizations-and-industry/ http://conferencebuddies.com/2009/10/23/the-value-of-blogs-to-hospitals-new-organizations-and-industry/#comments Fri, 23 Oct 2009 20:19:28 +0000 Joanna Lee http://conferencebuddies.com/?p=267 The Value of Blogs To Hospitals, New Organizations, and Industry Notes:
  • Represent what you and your institution stands for. Why would anyone not do that?
  • People like seeing posts of medical institutions, statistics, new medical breakthroughs
  • Everyone else is talking about us, why aren’t we? Large Corporations might have legal & regulatory constraints, but they can give out new info, respond to customers, address issues
]]> http://conferencebuddies.com/2009/10/23/the-value-of-blogs-to-hospitals-new-organizations-and-industry/feed/ 0 State of the Medical Blogosphere – BlogWorld Expo 2009 http://conferencebuddies.com/2009/10/23/state-of-the-medical-blogosphere-blogworld-expo-2009/ http://conferencebuddies.com/2009/10/23/state-of-the-medical-blogosphere-blogworld-expo-2009/#comments Fri, 23 Oct 2009 18:44:49 +0000 Joanna Lee http://conferencebuddies.com/?p=264 State of the Medical Blogosphere Speakers: Kerri Morrone Sparling: www.sixuntilme.com Kevin Pho: www.kevinmd.com Nicholas Genes: www.medgadget.com, www.blogborygmi.com Kim McAllister: www.emergiblog.com 10/15/2009, 9:45am - 10:45am

Evolution of the Medical Blogosphere

  • 60% of patients use the internet as their first source of information
  • Doctors need to get on board to connect with their patients, answer questions about medical news and new medical info
  • Patients are blogging about their experiences as a way to find other people like them
  • People are leaving the Blogosphere due to privacy and employer issues
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