Conference Buddies » PubCon http://conferencebuddies.com Fri, 12 Nov 2010 17:55:00 +0000 en hourly 1 http://wordpress.org/?v=3.3 PubCon – Las Vegas, NV – 2010 : Social Media, Search, Affiliates http://conferencebuddies.com/2010/11/07/pubcon-las-vegas-nv-2010-social-media-search-affiliates/ http://conferencebuddies.com/2010/11/07/pubcon-las-vegas-nv-2010-social-media-search-affiliates/#comments Sun, 07 Nov 2010 17:45:17 +0000 Richard Lee http://conferencebuddies.com/?p=386 http://conferencebuddies.com/2010/11/07/pubcon-las-vegas-nv-2010-social-media-search-affiliates/feed/ 0 Mega Site SEO – PubCon 2009 http://conferencebuddies.com/2009/11/18/mega-site-seo-pubcon-2009/ http://conferencebuddies.com/2009/11/18/mega-site-seo-pubcon-2009/#comments Wed, 18 Nov 2009 18:40:14 +0000 Richard Lee http://conferencebuddies.com/?p=347

Melanie Mitchell @melaniemitchell

Link building, content, on-site, technical

Understand Your Site Strategy

  • What are your goals?
  • Keyword research - specificity wins
  • Create a spreadsheet
    • Keywords
    • Destination URL
    • Avoid page competition
]]> http://conferencebuddies.com/2009/11/18/mega-site-seo-pubcon-2009/feed/ 2 SEO Design & Organic Site Structure – PubCon 2009 http://conferencebuddies.com/2009/11/18/seo-design-organic-site-structure-pubcon-2009/ http://conferencebuddies.com/2009/11/18/seo-design-organic-site-structure-pubcon-2009/#comments Wed, 18 Nov 2009 18:09:57 +0000 Richard Lee http://conferencebuddies.com/?p=345

Ted Ulle @TedUlle

Don't Build a Franken-Site!

Top Priority:

Your Marketing Goals! (even before keyword research)

  • Optimize your keyword selection process
  • Menu Labels & Navigation
  • Content and Sales Copy
  • Conversions
]]> http://conferencebuddies.com/2009/11/18/seo-design-organic-site-structure-pubcon-2009/feed/ 1 The Best Tactics in Landing Page Optimization – PubCon 2009 http://conferencebuddies.com/2009/11/18/the-best-tactics-in-landing-page-optimization-pubcon-2009/ http://conferencebuddies.com/2009/11/18/the-best-tactics-in-landing-page-optimization-pubcon-2009/#comments Wed, 18 Nov 2009 17:46:10 +0000 Richard Lee http://conferencebuddies.com/?p=341

Kate Morris @katemorris

The Parts of a Landing Page

  • Visual Interest
  • Relevant Content
  • Call to Action
  • Navigation
Example: Bose.com]]> http://conferencebuddies.com/2009/11/18/the-best-tactics-in-landing-page-optimization-pubcon-2009/feed/ 1 How Do You Optimize For Universal and Personal Search? – PubCon 2009 http://conferencebuddies.com/2009/11/18/how-do-you-optimize-for-universal-and-personal-search-pubcon-2009/ http://conferencebuddies.com/2009/11/18/how-do-you-optimize-for-universal-and-personal-search-pubcon-2009/#comments Wed, 18 Nov 2009 17:01:54 +0000 Richard Lee http://conferencebuddies.com/?p=338

Amanda Watlington @amandaw

Clues from News Articles:

  • Focus is on scale
  • Better local, such as more UK sites in UK results
  • Fresher and faster results
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