Conference Buddies

Speaker: Network Solutions

5 Key Elements for SEO

1. Build Content
2. Build Inbound Links
3. Launch PPC Campaigns
4. Measure results
5. Maintain and update the site continually

Key On-page Factors

1. Title tags
2. Meta Description
3. Meta Keywords (not high weighted but should still include)
4. Headlines
5. Body copy

Bad for Search Engines

Must consider SEO impacts when deciding to implement these development tools

• Flash Website/Pages
• Dynamic Content Website/Pages
• Ajax Pages

Speaker: Marsha Collier, Author, eBay For Dummies Series
Conference Notes:

Changing mindset of the customer

1. Online customers are more sophisticated and demand to be engaged
2. Returning back to the personalized, engaging business mindset of your local business
3. People want personalized, meaningful, relevant information – not spam or just product promotions

• Good Example: Zappos advertising on LAX security bin when you place your shoes and items during security check
• Bad Example:Overstock running a promotion on “Free Shipping” when they only charge $2.95 for shipping on all purchases.

Engage the customer beyond just products and price

1. Don’t rule out any target audience
2. Use social media (MySpace, Twitter, Facebook) to reach audience that you may not have anticipated