Conference Buddies » Search Engine Marketing http://conferencebuddies.com Wed, 19 May 2010 20:29:59 +0000 en hourly 1 http://wordpress.org/?v=3.0 Search Engine Strategies – SES 2010 http://conferencebuddies.com/2010/04/11/search-engine-strategies-ses-2010/ http://conferencebuddies.com/2010/04/11/search-engine-strategies-ses-2010/#comments Mon, 12 Apr 2010 05:40:52 +0000 Richard Lee http://conferencebuddies.com/?p=372 http://conferencebuddies.com/2010/04/11/search-engine-strategies-ses-2010/feed/ 0 Search Marketing Expo – SMX West 2010 http://conferencebuddies.com/2010/03/01/search-marketing-expo-smx-west-2010/ http://conferencebuddies.com/2010/03/01/search-marketing-expo-smx-west-2010/#comments Tue, 02 Mar 2010 05:28:41 +0000 Richard Lee http://conferencebuddies.com/?p=367 http://conferencebuddies.com/2010/03/01/search-marketing-expo-smx-west-2010/feed/ 0 Mega Site SEO – PubCon 2009 http://conferencebuddies.com/2009/11/18/mega-site-seo-pubcon-2009/ http://conferencebuddies.com/2009/11/18/mega-site-seo-pubcon-2009/#comments Wed, 18 Nov 2009 18:40:14 +0000 Richard Lee http://conferencebuddies.com/?p=347

Melanie Mitchell @melaniemitchell

Link building, content, on-site, technical

Understand Your Site Strategy

  • What are your goals?
  • Keyword research - specificity wins
  • Create a spreadsheet
    • Keywords
    • Destination URL
    • Avoid page competition
]]> http://conferencebuddies.com/2009/11/18/mega-site-seo-pubcon-2009/feed/ 1 SEO Design & Organic Site Structure – PubCon 2009 http://conferencebuddies.com/2009/11/18/seo-design-organic-site-structure-pubcon-2009/ http://conferencebuddies.com/2009/11/18/seo-design-organic-site-structure-pubcon-2009/#comments Wed, 18 Nov 2009 18:09:57 +0000 Richard Lee http://conferencebuddies.com/?p=345

Ted Ulle @TedUlle

Don't Build a Franken-Site!

Top Priority:

Your Marketing Goals! (even before keyword research)

  • Optimize your keyword selection process
  • Menu Labels & Navigation
  • Content and Sales Copy
  • Conversions
]]> http://conferencebuddies.com/2009/11/18/seo-design-organic-site-structure-pubcon-2009/feed/ 1 The Best Tactics in Landing Page Optimization – PubCon 2009 http://conferencebuddies.com/2009/11/18/the-best-tactics-in-landing-page-optimization-pubcon-2009/ http://conferencebuddies.com/2009/11/18/the-best-tactics-in-landing-page-optimization-pubcon-2009/#comments Wed, 18 Nov 2009 17:46:10 +0000 Richard Lee http://conferencebuddies.com/?p=341

Kate Morris @katemorris

The Parts of a Landing Page

  • Visual Interest
  • Relevant Content
  • Call to Action
  • Navigation
Example: Bose.com]]> http://conferencebuddies.com/2009/11/18/the-best-tactics-in-landing-page-optimization-pubcon-2009/feed/ 1