Conference Buddies » E-Marketing http://conferencebuddies.com Fri, 12 Nov 2010 17:55:00 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 GetDigital! Shelly Palmer’s Digital Power User Boot Camp – Ad:tech 2009 http://conferencebuddies.com/2009/04/23/adtech-getdigital-shelly-palmers-digital-power-user-boot-camp/ http://conferencebuddies.com/2009/04/23/adtech-getdigital-shelly-palmers-digital-power-user-boot-camp/#comments Thu, 23 Apr 2009 20:30:29 +0000 Stephanie Chan http://conferencebuddies.com/?p=135 http://conferencebuddies.com/2009/04/23/adtech-getdigital-shelly-palmers-digital-power-user-boot-camp/feed/ 0 Master Class Workshop: Designing for Conversation – Ad:tech 2009 http://conferencebuddies.com/2009/04/22/adtech-master-class-workshop-designing-for-conversation/ http://conferencebuddies.com/2009/04/22/adtech-master-class-workshop-designing-for-conversation/#comments Thu, 23 Apr 2009 01:15:12 +0000 Stephanie Chan http://conferencebuddies.com/?p=134 http://conferencebuddies.com/2009/04/22/adtech-master-class-workshop-designing-for-conversation/feed/ 0 Master Class Workshop: Kick-Ass Creative – Left Coast Style – Ad:tech 2009 http://conferencebuddies.com/2009/04/22/adtech-master-class-workshop-kick-ass-creative-left-coast-style/ http://conferencebuddies.com/2009/04/22/adtech-master-class-workshop-kick-ass-creative-left-coast-style/#comments Thu, 23 Apr 2009 00:00:12 +0000 Stephanie Chan http://conferencebuddies.com/?p=133 http://conferencebuddies.com/2009/04/22/adtech-master-class-workshop-kick-ass-creative-left-coast-style/feed/ 0 Master CLass Workshop: The Power of Storytelling – Ad:tech 2009 http://conferencebuddies.com/2009/04/22/adtech-master-class-workshop-the-power-of-storytelling/ http://conferencebuddies.com/2009/04/22/adtech-master-class-workshop-the-power-of-storytelling/#comments Wed, 22 Apr 2009 22:45:54 +0000 Stephanie Chan http://conferencebuddies.com/?p=132 http://conferencebuddies.com/2009/04/22/adtech-master-class-workshop-the-power-of-storytelling/feed/ 0 SMX @ AD:TECH – Trends & Developments In Search Marketing http://conferencebuddies.com/2009/04/22/smx-adtech-trends-developments-in-search-marketing/ http://conferencebuddies.com/2009/04/22/smx-adtech-trends-developments-in-search-marketing/#comments Wed, 22 Apr 2009 22:09:54 +0000 Richard Lee http://conferencebuddies.com/?p=112 MODERATOR: Danny Sullivan, Editor-in-Chief, SearchEngineLand.com PRESENTERS: Dana Todd, CMO, Newsfoce, Inc. Jeffrey Pruitt, Advisor, iCrossing Sandor Marik, Direcor of Marketing, Conde Nast Digital Jim McDonald, Senior Manager, Search and CRM, Match.com
  • Search is an Always-on Network
  • The Market Opportunity
  • Search (SEM) is a $13.5B market (88% paid search, 11% seo, 1% other)
  • 75% of Advertisers track performance, 25% track brand impact
  • Sempo + emarketer: Online Advertising = $40B market
  • DAO = Digital Asset Optimization, not just SEO
  • Search = Social as well
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