October 22nd, 2009 by Richard Lee
Internet Marketing For Smart People – BlogWorld Expo 2009
Internet Marketing For Smart People
Speakers: Darren Rowse, Brian Clark, Chris Brogan
@problogger
@copyblogger
@chrisbrogan
Key Take Aways from this Session:
- Learn marketing from anyone, there are always things to learn from people
- Email was “THE” content deliverable (before RSS, etc.) – Spam killed email
- Deliver content that is related to what you sell.
- Community is a privilege not a right
- Find something worth selling, tap the needs of your customers
- Give your members as many places to connect as possible
- Goal is to convert readers to customers
- Treat people so well that they want to go with you
- Position yourself so unique that you don’t have any competitor, that’s where the battle is won
- Deliver exceptional value that makes people raise their hand and want to share
- From Chris Brogan: Selling is not getting more than you give. It’s giving more than you get. But not give, give, give, and not get.
Example 1: Darren Rowse, ProBlogger, got a sponsorship from Canon for his photographer blog, based on his community / tribe getting together on their own and contacting Canon.
Example 2: Brian Clark, CopyBlogger does not take any advertising ($10K a month if he were to advertise), $3M in sales this year by having something to sell. 2 years of not making money to build the audience, first and foremost, now makes $3M/yr