October 22nd, 2009 by Richard Lee
Internet Marketing For Smart People – BlogWorld Expo 2009
Internet Marketing For Smart People
Speakers: Darren Rowse, Brian Clark, Chris Brogan
@problogger
@copyblogger
@chrisbrogan
Key Take Aways from this Session:
- Learn marketing from anyone, there are always things to learn from people
- Email was “THE” content deliverable (before RSS, etc.) – Spam killed email
- Deliver content that is related to what you sell.
- Community is a privilege not a right
- Find something worth selling, tap the needs of your customers
- Give your members as many places to connect as possible
- Goal is to convert readers to customers
- Treat people so well that they want to go with you
- Position yourself so unique that you don’t have any competitor, that’s where the battle is won
- Deliver exceptional value that makes people raise their hand and want to share
- From Chris Brogan: Selling is not getting more than you give. It’s giving more than you get. But not give, give, give, and not get.
Example 1: Darren Rowse, ProBlogger, got a sponsorship from Canon for his photographer blog, based on his community / tribe getting together on their own and contacting Canon.
Example 2: Brian Clark, CopyBlogger does not take any advertising ($10K a month if he were to advertise), $3M in sales this year by having something to sell. 2 years of not making money to build the audience, first and foremost, now makes $3M/yr
November 6th, 2010 at 8:16 am
Most internet marketers who are making decent money these days are publishing Cost Per Action, or CPA offers. The reason for this affiliates don’t need to close high ticket sales in order to get credited for a conversion.