October 22nd, 2009 by Richard Lee
Facebook & Twitter Fortunes: How To Strategically Grow Your Business Using the Top Two Online Social Networks – BlogWorld Expo 2009
Facebook & Twitter Fortunes: How To Strategically Grow Your Business Using the Top Two Online Social Networks
Panelist(s): Mari Smith
@marismith
Facebook:
Facebook Mission: To help the world connect & communicate more effectively.
For social media, it is important to know the difference between a Facebook personal page and a Facebook fan page. Facebook personal pages have a limit of 5000 friends but fan pages do not have such a limitation. Fan pages are also fully indexed by Google. Personal pages do not have any requirements to get a shortened vanity Facebook URL. However, fan pages require at least 25 fans (initially it was 1000, then 100) in order to register for one.
When it comes to Twitter, who you follow is as important as who follows you. One rule of thumb to go by is, follow people that have “passion”. Also, it is important to always thank people who retweet your content.
Social Media and What It’s About
It’s about people who are looking for connections. It’s not what you say, it’s the intent of what you say. An important aspect for companies is to remember is to let people be heard, seen, engaged (like Zappos, Comcast, and Virgin).
Changing Interactions
Social media has altered the way companies interact with customers and the community.
1. From : Controlling Our Image” to “being Ourselves”
Personal and Professional lines are blurring
2. From “Hard to Reach” to “Available Everywhere”
300M active members
Facebook = 2nd most trafficked website in the world
70% of FB users are ouside us
Average age of more than 35
50% more active on mobile
90% of social media is about showing up. Make content available to your fans and your fans will do all the rest.
Social Media Barriers
Even though social media has grown signficantly, there are still some barriers for marketing. Mainly, there is a lack of an easy method to measure ROI (from Marking Sherpa).If you can’t measure your Social Media results, you don’ have a proven strategy.
Mari’s Four-Part Formula
Quality NETWORK
High influencial in your industry
+
Quality CONTENT
Relevant, frequency, and focus
+
Consistency