June 3rd, 2009 by Richard Lee
You&A With Matt Cutts
Speakers
Danny Sullivan
Matt Cutts
5:00 – 5:45PM on Tuesday, June 2 in International Promenade Room
What’s a You&A? That’s where you, the audience, put your questions directly to the head of Google’s web spam team, Matt Cutts. As an engineer in search quality, Matt’s been dealing with webmaster issues for Google since 2000 and is well known to many advanced search marketers from his blog and public speaking.
How do you know if your website is in the penalty box?
- Look for a sustained drop in rankings
- Hidden Text, maybe hacked
- You can find some data in the Webmaster console
- Can contact them through the Google Forum
PageRank sculpting less effective
- No penalty for “no follow” to change how page rank flows in your website, but less effective to do.
- You can try, but it will not be as useful as before.
- Spend your time in building new content.
Google Bowl?
Google tries to prevent competitors from buying bad links – bad links can’t hurt you.
AJAX
To be SEO safe, use common mouse over code when using AJAX.
Duplicate content
Private label their content
i.e. Job listings to multiple websites
To avoid duplicate content penalty for co-branded sites, ask yourself what is the value being added? If it doesn’t provide a good user experience, it may be penalized.
Javascript
Javascript is more likely to be crawled and executed now a days by search engines