June 3rd, 2009 by Richard Lee
Social Media & Search Marketing: Not The Same Old Stuff – SMX Advanced 2009
Moderator:
Rae Hoffman
Speakers:
Brent Csutoras, Social Media Marketing Consultant, Brent Csutoras, Inc
Jen Miller, Manager, Delta.com Onsite Marketing & Content, iProspect
Dave Snyder, Co-Founder, Search & Social
Think social media has nothing to do with search? Think again.
QDF = Query Deserved Freshness
Social Signals (What are the signals?)
- Engagement
- Methods and systems for personalized network searching
- Relevancy Feedback Indicators
- Upstream and Downstream data (where you go)
- User Reviews (how people rate things)
Drive Early Traffic from Twitter
- Plan out your campaign
- Utilize well crafted DMs
- Engage Top Users
- Track via Query String Paramenters
- Add Retweet Capabilities to the page (add retweet badges)
- Control the bookmarking of your site (Delicious)
- Increase use of site (javascript)
- Add Engagement Points (i.e. video, voting, widgets, quizzes, review)
Speaker: Brent Csutoras
Using Stumble Upon!
Stumble Upon is a social aggregation site, showing users popular content based on votes.
Stumble Upon will only show a page once per person (category with 30 people, only 30 visits)
2 Ways To Add:
- Browser Tool Bar
- StumbleUpon.com/submit
Tagging:
- StumbleUpon.com/ads
- Be targeted, pick the right category or you will get negative reviews
- Cross tagging
- Look at what other people are tagging, edit yours
Add and make friends:
- Subscribers, testimonials, votes
- Post to your blog
- Vote videos and photos
- Tag and Review
- Choose a niche
Tips:
- Don’t review the same site multiple times, this looks like spam (by promoting yourself)
- Avoid patterns in voting, discoveries, shares (i.e. It looks like spam if you only stumble friends, click on the same button too many times in a row, or discover too much from one section)
- Choose and Use the Right Tags
- Most importantly…Make Your Profile Rock!
Speaker: Dave Snyder
Creative Commons license:
- Find pictures
- Use their picture in your article (we liked your picture, featured in our article and gave you credit) – they may link to you. They are pro amateurs (but not pros – top professionals won’t let you use their photos).
- Join flickr, start contributing, creative commons commercial reuse picture work the best
Speaker: Jen Miller, Delta.com
Integration is key to success
Interlinking tactics:
- Target keyword list & link to main site
- Blog links to YouTube & Flickr
- Links back to specific blog post
Tracking & Listening Tactics:
- Measure with a dashboard
- Action on key metrics
- Give ‘em more! They’ll talk and link
Other tactics:
- Be flexible
- Specify Goals
- Cross promote
- Give customers what they want