June 3rd, 2009 by Richard Lee
Beyond The Usual Link Building
Speakers:
Chris Silver Smith
Danny Sullivan
Hamlet Batista
3:30 – 4:45PM on Tuesday, June 2 in Bay Auditorium
Links still rule as a major factor in helping pages rank well. You know all the obvious link building tips such as directories and forums. This session goes off-the-beaten path with ideas on how to find important, trusted, and relevant linking opportunities you might be overlooking.
Some Good Link Sources:
- Audience Targeted Content
- Useful Widgets/Tools
- RSS/Atom/Feeds
- SERP Listing Optimization
1. Audience Targeted Content:
Useful information for .EDU (i.e. businesses near schools)
Public Domain Content:
- U.S. Gov
- State Gov
- Wikimedia Commons
- Project Gutenberg (i.e. Wedding etiquette)
Private Domain Content:
- Brief quote as fair use
- Permitted partner content
- Open APIs
- Flickr, other media repositories
2. Useful Widgets/Tools:
- i.e. Weather, Sayings of Confucius (silvery.com) for MySpace, etc.
- Keep branding minimal
- Provide easy to install code
- Also see Patrick Sexton: SEOish.com
3. RSS
4. SERP Optimization
- Search Monkey /cli.gs/searchmonkey
- Google rich Snippets, embrace strutured Data: Micorformats & RDF to be prepared to integrate
Speaker: Hamlet Batista
4 Tactics for High Quality Links
Tactic #1: Goodbye pagerank, welcome google cache (when your website last crawled)
- High page rank vs. real visitors
- Google has to prioritize their time when crawling websites
Link value:
Discoverability
Frequency (if search engine crawl you freq. your website must be popular)
Tactic #2: Piggy back on current use
- People write about what they see.
In Twitter: #3wordsaftersex (in search, articles, etc.)
Tactic #3: Inform your subscribers
Tactic #4: Share interesting video
- Video ranked, people link to your video, people link to your website
Bonus Tip:
- Search engines can index links inside of different type of contents (PDF, Flash, etc.)
25% link building outsourced from Arnie Kuenn
4 different link building techniques
- Video
- Content or Profile Links
- Clients & Suppliers
- Contests & Promotions
1. Video
- PPT
- Moyea’s PPT to Video Converter
- Voiceover
- Get link
2. Content or profile links
Example:
- Google’s Knol (knol.google.com)
- Hubpages
- Bule.com
- American Chronicle
- Squidoo, scribd, rateitall, spoke, abouus.org, hotfrog, linkedin
3. Your Clients & Suppliers
- Offer shirts, gift cards, discounts, etc.
- Send letters (US Mail)
- Include an offer or request in your invoices
- Use the phone! Set aside some tie for a telemarketing campaign
- Also: your local & national associations – become a sponsor or make a donation
4. Contests & Promotions
- What makes a good contest?
- A great offer or prize, valuable to people you want to attract- Something reasonably innovative, not a “me too” contest
- Proper time frame, enough time to enter but not so long they lose interest
- Create a buzz, who will help you promote it and how?
- Your panel of judges, PR, linkedin, twitter, facebook, etc.
- Optimize every page!
Socialize:
Tweet = 1 entry
Blog about it = 5 entries
Age of links definitely have relevancy