April 23rd, 2009 by Stephanie Chan
GetDigital! Shelly Palmer’s Digital Power User Boot Camp – Ad:tech 2009
SESSION LEADER:
Shelly Palmer, Managing Director, Advanced Media Ventures
Propagate your intellectual property = more value
Currency/Value:
- self-selected groups (subscribers)
- attention
- passion
- fame
- intention (Google profits from visitors intention to find/search)
- respect
- things that make your quality of life better
Translate Value Into Wealth
The speed of information is directly related to economic wealth
Social Media
- MySpace = Good for music business, bands
- LinkedIn = don’t put pic if you want to be hired, too much legal liability
- Twitter
- mico-blogging generating micro-fame
- a tweet is a blog post
- tweet value and make it personalized
Social Bookmarking: Turning monetize information into knowledge
Digital communication is faster, not more effective – Quick does not mean good
Websites should be straight forward on your purpose and self-persentation without many clicks deep.