April 21st, 2009 by Stephanie Chan
TARGUSinfo Sponsored Workshop: The Secrets to Customer Acquisition – Data-Fueled Media & Lead Generation Strategies – Ad:tech 2009
MODERATOR:
David Helmreich, VP, Interactive Markets, TARGUSinfo
PANELISTS:
Jim Waltz, President, Traffic Marketplace
Leon Zemel, Senior VP, Analytics, [X+1]
Neil Kaplan, Senior VP, Business Development, Vantage Media
Zach Weinberg, Co-Founder and CEO, Invite Media
Drive the right ads to the right audience
High Quality Ad Network:
- Infuse technology & deliver with relevance
- Efficiency
- Internal control over infrastructure
- Transparency
Quality of leads from affiliate has degraded (increase in fraud)
Exchange 1.0 – pre-bid environment
Exchange 2.0 – agencies, advertisers, what to bid based on content
Critical for Selection of Partners for Advertisers:
- Trust
- Reach
- Relevance