April 21st, 2009 by Stephanie Chan
Social Media + UGC – Ad:tech 2009
MODERATOR:
Seth Goldstein, Co-Founder and CEO, SocialMedia
PANELISTS:
Mike Hoefflinger, Director of Brand Product Marketing, Facebook
Andy Mitchell, VP, Interactive Marketing, CNN Worldwide
Randi Zuckerberg, Director of Market Development, Facebook
Social Media Engagement:
- Be genuine for the medium
- Challenge yourself
- There will be mistakes but learn
- Set ambitious goals
- Creative with audience mindset
- Creative test plan
- Have plan B
Engagement Ads:
- What is in it for them? Providing something, not necessarily free promos, incentives, exclusive content (ie. taking fans behind the scenes)
- Asking questions for engagement
- Think 360: cross promote in different channels (ie. Facebook to website/TV, TV to Facebook)